The Austrian Archduke, Field Marshal and Reichs Verweser Johann Baptist of Austria (1782-1859) was the sixth son of Emperor Leopold II (1747-1792). In the Styria with today too Slovenia counting part of the region Podravje (Drauland) he contributed significantly to the economic and cultural development in mining, industry, agriculture, technology and folk music. The close-to-the-people Johann also became popular through his marriage to the commoner Anna Plochl. He founded in Graz 1811 named after him Landesmuseum Joanneum, 1819 the K.- and K.-Agricultural Society Styria, whose president he remained until his death, took over in 1838 the patronage of the K.- and K.-Agricultural Society of Tyrol and Vorarlberg and founded in 1840 the Montanschule in Vordernberg near Eisenerz (today the Montanuniversität in Leoben).
The Archduke is considered the most important pioneer and patron of viticulture in Styria and Tyrol. In 1922 he bought in Pickern (now Pekre) near Marburg on the Drava in Lower Styria, a winery, where he in a model vineyard of French oenologists the until then locally unknown grape varieties Traminer. Sauvignon Blanc. Sylvaner. Riesling and Pinot Blanc ( Pinot Blanc ). Johann left one nursery create and tested new ones education forms, Here, decisive points were set for a quality-oriented viticulture. In 1832 a winegrowing school was opened, with special emphasis on the hygiene in the winemaking was laid. In 1847 he had a model winery in Eppan near Bolzano build. After he rule in 1840 Stainz he was elected mayor ten years later. In honor of the archduke became after him the producer community Archduke Johann Weine named.