The Austrian archduke, field marshal and administrator of the empire Johann Baptist of Austria (1782-1859) was the sixth son of Emperor Leopold II (1747-1792). In the Styria with today too Slovenia counting part of the region Podravje (Drauland) he contributed significantly to the economic and cultural development in mining, industry, agriculture, technology and folk music. Johann, who was close to the people, also became popular through his marriage to Anna Plochl. He founded in Graz In 1811 the state museum named after him, in 1819 the K. and K. Agricultural Society of Styria, whose president he remained until his death, took over the patronage of the K. and K. Agricultural Society of Tyrol and Vorarlberg in 1838 and founded the mining school in Vordernberg near Eisenerz (today the mining university in Leoben) in 1840.
The Archduke is considered the most important pioneer and sponsor of viticulture in Styria and Tyrol. In 1922 he bought a winery in Pickern (today Pekre) near Marburg an der Drau in Lower Styria, where he worked in a model wine garden of French oenologists the previously unknown local grape varieties Traminer. Sauvignon Blanc. Sylvaner. Riesling and Pinot Blanc ( Pinot Blanc ) planted. Johann left one nursery create and tested new ones education forms, Decisive course for quality-oriented viticulture was set here. In 1832 a wine school was opened, with special emphasis on the hygiene in the winemaking was laid. In 1847 he had a model winery built in Eppan near Bozen. After reigning in 1840 Stainz acquired, he was elected mayor here ten years later. According to him, the Archduke became the producer group Archduke Johann Weine named.