The bottle labels of many wineries today are often designed by artists. Baron Philippe de Rothschild (1902-1988), who started this trend after the Second World War, is considered the founder of this trend. This example was followed by many producers. See the wine law issues under label, wine designation law and wine law.
The label has been created every year since 1945 by a contemporary artist; the first was the painter Philippe Jullian. The artists receive a few boxes of the respective vintage as a fee. As a rare exception, the 2003 vintage does not show an artist's picture, but as a tribute, a photograph of the legendary founder Baron Nathaniel de Rotschild (1812-1870) with the historic purchase contract of 11 May 1853. This label and other examples can be found under Château Mouton-Rothschild.
The artists design not only the label, but the whole bottle with the shape and colour of the bottle cap. Among others, these were Bob Bonies (1976), Otmar Alt (1983), Heinz te Lake (1976), Julio Herrera Zapata (1982), Gi Waesche (1991) and Heinrich Richter (1976).
The labels are created by the winery owner Gabriella Rallo. The name was given by Queen Maria Carolina of Habsburg-Lorraine (Donnafugata = fleeing woman) who fled Naples before the Napoleonic army. The winery's emblem is a woman's head representing the queen with flowing, long hair
The artists designed not only the label, but also an envelope paper in which the bottles are wrapped. The picture below shows 30 vintages or bottles from 1981 onwards, including five labels.
The "wine of peace" was created in 1985. On the vineyard "Vigna del Mondo" with 2.5 hectares, about 600 grape varieties from all over the world are cultivated and from these, from 1985 to 2012, the cuvée "Vino della Pace" is pressed. The labels were designed annually by three renowned artists. All the world's heads of state, including the Pope (around 200), were sent three bottles of Friedenswein each year.
From the beginning of the 21st century, it became fashionable, especially for branded wines from overseas, to depict animals on labels, for which the term Critters (cattle) was created. For examples of such labels see below (special bottling for Wein & Co, Andreas Tscheppe Winery, Southern Styria, Austria).
Château Mouton Rothschild labels: © tokyofoodcast @Flickr.com