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Asbach

The German manufacturer Hugo Johann Asbach (1868-1935) completed an apprenticeship as a distiller in Cologne. In 1892 he took over an export company for Rhenish in Rüdesheim am Rhein (Hesse) cognac At that time, this term could also be used outside of France. The "Asbach & Co" company was founded in 1896. This year, the label brandy (specifically cognac brandy) mentioned in a price list for the first time with the explanation "for cognac that does not contain any industrial spirit" In 1907, the famous trademark "Asbach Uralt" was registered with the Imperial Patent Office with the definition "a real old brandy cognac, made from fine, fine wines". Due to the Versailles peace treaty in 1919, the term cognac could no longer be used outside of France, but Asbach had not done so since 1910. Strictly speaking, it is not one fire, because such is by definition distilled from mashed fruits such as fruit brandy or grape brandy.

Portrait of Hugo Johann Asbach / bottle of Asbach Uralt

Left picture: PC archive Hamburg, public domain, link
Right: From Algont in Wikipedia NL , CC BY-SA 3.0 , link

In 1921 Asbach waived trademark law and made the brandy available to everyone. Now this was common in the entire German-speaking area as a generic name. From 1917 to 1935 Asbach was chairman of the Association of German Cognac Distilleries, from 1925 to 1933 President of the Chamber of Commerce and Industry Wiesbaden and from 1927 to 1934 a member of the board of the Brand Protection Association. For many decades the company produced the "Asbach Uralt" as the only product. It was only in 1989 that the "Asbach Selection" and in 1992 the VSOP "Asbach Privat" was launched. The company was temporarily part of the Multi United Distillers (spirits group of the Guiness group) and today belongs to Underberg Group,

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