The German manufacturer Hugo Johann Asbach (1868-1935) completed a distillery apprenticeship in Cologne. In 1892 he took over in Rüdesheim am Rhein (Hesse) an export company for Rhenish cognac At that time, this term could also be used outside of France. The company "Asbach & Co" was founded in 1896. This year the name became brandy (cognac-brandy, to be precise) in a price list with the explanation "for cognac, which does not contain industrial spirit". In 1907, the famous trademark "Asbach Uralt" at the Imperial Patent Office with the definition "a real old brandy Cognac, produced from noble fine wines" registered. Due to the Treaty of Versailles in 1919, the name Cognac could no longer be used outside of France, but Asbach had already omitted this since 1910. Strictly speaking, it is none fire because such is by definition distilled from mashed fruits such as fruit brandy or grape brandy.
In 1921 Asbach renounced the trademark right and put the name Weinbrand all available. Now this was common in the entire German-speaking area as a generic name. From 1917 to 1935 Asbach was chairman of the Association of German Cognac Distilleries, from 1925 to 1933 President of the Chamber of Commerce and Industry Wiesbaden and from 1927 to 1934 board member of the Trademark Protection Association. For many decades the company was the only product to produce the "Asbach Uralt", only in 1989 the "Asbach Selection" and in 1992 the VSOP "Asbach Privat" were launched on the market. The company was temporarily part of the Multi United Distillers (liquor group of the Guinness Group) and today the Underberg Group,