See below ÖWM,
The Austrian Wine Marketing GmbH is a service company for the Austrian Wine industry based in Wien, A predecessor was the 1952 founded "Association for Austrian wine advertising". The focus was on wine tasting, trade fair participation, letter advertising and poster advertising. It was dissolved in 1968, the existing assets got the ÖWI (Austrian Wine Institute), today an ÖWM subsidiary. These are still dealing today with the logistics, the shipping and selling of wine accessories, promotional material, etc. Between 1968 and 1985, the Austrian Wine Fund carried out promotional activities for Austrian wine.