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A special packaging (dt. "Bag in box") for beverages, which was invented in 1955 by William R. Scholle. They became popular in the 1970s, and especially for milk, fruit juices, and later used wine. The liquid is in a bag made of composite film material (e.g. aluminum / polyethylene or which is protected by a stabilizing casing made of corrugated cardboard or wood polyethylene / ethyl vinyl alcohol). Besides the classic bag-in-boxes with cuboid box there are also visually demanding cylindrical shape (bag-in-tube). There is a pouring valve on the bag. When emptying, the bag contracts so that the escaping volume is not replaced by air and oxygen contact is avoided. This ensures longer taste stability. The volume for wine containers is 1.5 / 3/5 and 10 liters. Meanwhile, special, inexpensive coolers are available for up to three BiB's can stay in the. Power can be supplied via the normal e-network, but also via a car cigarette lighter.

© Smurfit Kappa - Bag-in-Box packaging
This form quickly became established overseas like Australia, New Zealand and Argentina as well as Northern Europe. In the USA, the number 1 of such wines is the "Franzia" brand from Wine Group (California). In Australia and New Zealand, a large part of the wines are bottled and marketed in this way. In some cases, this type of packaging is also called a "bladder pack" (blister or tube packaging) and the wine is also considered a "cask wine" ( bulk wine ) respectively. mass wine designated. In German there are also the derogatory names "hose wine" or "bag wine". In this regard, however, a rethink must now take place. Because the one that came into effect in August 2009 EU wine market may now also within the EU quality wines in various special containers such as bag-in-box, KeyKeg or Tetra pack be filled. In France in 2005, the marketing platform Chateaux Carton founded. See also under wineskin,

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