A special packaging ("Bag in Box") for drinks invented in 1955 by William R. Scholle. It became popular in the 1970s and was used mainly for milk, fruit juices and later also for wine. The liquid is contained in a bag made of film composite material (for example aluminum / polyethylene or polyethylene / ethyl vinyl alcohol) protected by a corrugated cardboard or wood stabilizing sheath. In addition to the classic bag-in-boxes with parallelepiped cardboard, there are also optically more sophisticated ones in a cylindrical shape (bag-in-tube). The bag has a spout valve. When emptying the bag contracts, so that the expiring volume is not replaced by air and oxygen contact is avoided. This ensures longer taste stability. The volume for wine containers is 1.5 / 3/5 and 10 liters. In the meantime, special, reasonably priced cool boxes are also available, which can accommodate up to three BiBs. The power supply can be done via the normal e-network, but also via cigarette lighter in the car.
© Smurfit Kappa - Bag-in-Box packaging
Initially, this form quickly gained acceptance overseas, such as Australia, New Zealand and Argentina, and Northern Europe. In the US, the number 1 of such wines is the brand "Franzia" of the Wine Group (California). In Australia and New Zealand, most of the wines are bottled and marketed at all. In part, this type of packaging is also called "bladder pack" (blister packaging or tube packaging) and the wine rather pejoratively as "cask wine" ( bulk wine ) or. mass wine designated. In German, there are also pejorative name "hose wine" or "bag wine". In this regard, however, a rethink must now be made. Because by the in August 2009 become valid EU wine market may now also within the EU quality wines in various special containers such as bag-in-box, KeyKeg or Tetra pack be bottled. In France, in 2005, the marketing platform Chateaux Carton founded. See also below wineskin,