The winery (also "BV" for short) in the AVA Rutherford in California Napa Valley was founded in 1900 by the Burgundian Frenchman Georges de Latour. His wife Fernande noticed “Quel beau lieu” (what a beautiful place) when the property was first inspected, from which the name is derived. Before the American prohibition became the best california here Cabernet Sauvignon generated. The winery laboriously survived the alcohol ban from 1920 to 1933 through a license to produce altar wine, In 1937 Latour hired young André Tchelistcheff (1900-1998), this was the lucky pick par excellence. When it started, there were almost 30 different wines in the program and the grape varieties were grown wildly mixed. That was the first thing he changed. He then worked for Beaulieu as chief oenologist for a total of 35 years and introduced his pioneering innovations in hygiene, temperature-cooled fermentation, Frost prevention by wind machines etc. For some time the later famous winemaker Miljenko "Mike" Grgich (born 1923) and Joe Heitz (1919-2000) and Robert Mondavi (1913-2008) worked as an assistant at the winery.
In 1969 the winery was sold to Multi Heublein Inc. (distributor of alcoholic beverages and food), which was one of the reasons why Tchelistcheff retired a few years later. Today it is part of the beverage multinational empire Diageo, The vineyards cover around 600 hectares planted with the common European varieties. The flagship of the house is still the one created by Tchelistcheff Cabernet Sauvignon "Private Reserve" from the Napa Valley. The extremely long-lived red wine is made from overripe grapes and aged for three to four years in American oak barrels. Other premium wines are the Cabernet Sauvignon from the Rutherford area and the Chardonnay from Carneros. There are four product lines, these are the “Reserves”, followed by “Varietals” as a middle class and the “Beautour” series. The fourth series "Signet" includes the varieties Grenache Noir ( Garnacha Tinta ) Sangiovese and Viognier used. Around 600,000 boxes of wine are produced annually.