The winery (also short "BV") in the AVA Rutherford in California Napa Valley was founded in 1900 by Frenchman Georges de Latour, originally from Burgundy. His wife Fernande noticed at the first inspection of the property "Quel beau lieu" (which beautiful place), from which the name derives. In front of the American prohibition Here was the best California Cabernet Sauvignon generated. The prohibition of alcohol from 1920 to 1933 laboriously survived the winery through a license to produce altar wine, In 1937, Latour hired the young André Tchelistcheff (1900-1998), this was the stroke of luck. When he started, nearly 30 different wines were in the program and the grape varieties were wildly messed up. This was the first thing he changed. A total of 35 years, he then worked at Beaulieu as a chief enologist and led his pioneering innovations in terms of hygiene, temperature-cooled fermentation, Frost prevention by wind machines etc. For some time, the later famous winemaker Miljenko "Mike" Grgich (born 1923) and Joe Heitz (1919-2000) and Robert Mondavi (1913-2008) at the winery as assistant.
In 1969, the winery was sold to the Multi Heublein Inc. (distributor of alcoholic beverages and food), which was one of the reasons why Tchelistcheff retired a few years later. Today, it is one of the empires of Beverages Diageo, The vineyards cover about 600 hectares, which are planted with the common European varieties. The flagship of the house is still the one created by Tchelistcheff Cabernet Sauvignon "Private Reserve" from the Napa Valley. The extremely long-lived red wine is made from overripe grapes and aged for three to four years in American oak barrels. Other premium wines are the Cabernet Sauvignon from the Rutherford area and the Chardonnay from Carneros. There are four product lines, these are the "Reserves", then follow as a middle class varietals "varietals" and the series "Beautour". The fourth series "Signet" will include the varieties Grenache Noir ( Garnacha Tinta ) Sangiovese and Viognier used. Every year around 600,000 boxes of wine are produced.