Colloquial term (without meaning of wine law) for wines with a particular flavor or a wine style with a distinctive, unmistakable typicality, In the course of globalization they are gaining more and more importance. Characteristic is a of the vintage independent and almost always the same taste profile, which is designed and produced exactly to the consumer's wishes. Not infrequently, therefore brand wines are among those much criticized by wine connoisseurs Coca-Cola wines (McDonald's wines). However, this does not mean a priori lower quality of the product, but mostly they are not absolute top wines, as these products have to settle in the lower price segment in order to reach the large mass. Often both the ancestry as well as the vine in the background, although the second can also mean a certain brand definition.
Often, new shoppers are also meant to be non-traditional wine-producing countries be addressed, which are not or (still) not to be described as a wine connoisseur. Therefore the recognition value by name plays an important role. Another important criterion is a large annual production, often in the millions. Among the most successful European brand wines count Lancers and Mateus (Portugal), JP Chenet of Grands Chais de France, Dourthe No. 1 of Dourthe-Kressmann and Mouton Cadet of the Rothschild Company La Baronnie (all France), Demestica from the giant winery Achaia Clauss (Greece), as well as the most successful German brand wine Black Tower of the winery Reh Kendermann,
Some origin-related wines have achieved the status of a brand name wine, so to speak. These include Amselfelder from Kosovo, Chianti and Kalterersee from Italy, which produced under different brand names such as "Black Tower", "Blue Nun" and "Madonna" Liebfraumilch from Germany, formerly immensely popular in Britain Lutomer from Slovenia, as well as the Rioja from Spain. Actually, this contradicts strictly speaking the above definition, because with thousands of producers of Chianti or Rioja, the quality range is very large, so that one can not speak of a uniform and always the same taste profile. As a rule, a particular brand wine comes from a single producer. From the 1980s, there was a big boom of the grape variety worldwide Chardonnay (see also under ABC ). This name became so popular and became so strongly influenced by consumer awareness that the variety became a kind of brand regardless of its origin or the producer itself.
Traditionally, there are many high volume brand wines in the US. Most are made by big producers Bronco Wine Company with z. Eg "Charles Shaw", Constellation Brands. Gallo with z. B. "Turning Leaf" and Woodbridge produced. The five most successful US wine brands operate under the name GAMIT, Among the most successful Australian brand wines are " Yellow tail "(Casella Wines), as well as that of Orlando produced "Jacob's Creek". From Chinese "Noble Dragon" of the wine multi Yantai Changyu So far almost half a billion bottles have been sold. One of the most successful German brand wines counts Blanchet from Rotkäppchen-Mumm, See also below Critters. field mark. largest wine companies in the world and wine trade,