Colloquial term (without meaning in terms of wine law) for wines with a certain taste or a wine style with a characteristic, unmistakable typicality, In the course of globalization they are becoming more and more important. It is characterized by a from vintage independent and almost always the same taste profile, which is designed and produced exactly according to consumer wishes. It is therefore not unusual for branded wines to be among those that wine connoisseurs have criticized Coca-Cola wines (McDonald's wines). However, this does not in any way mean a lower quality of the product, but mostly it is not an absolute top wine, since these products have to be located in the lower price segment in order to reach the large mass. Often occurs both origin as well as the vine in the background, although the second can also mean a certain brand definition.
Often, this should also help new groups of buyers in non-traditional ones wine-producing countries are addressed that are not or (still) can not be described as wine connoisseurs. That is why the recognition value by name plays an important role. Another important criterion is a large annual production volume, often in the millions. One of the most successful European branded wines Lancers and Mateus (Portugal), JP Chenet from Grands Chais de France, Dourthe No. 1 of Dourthe-Kressmann and Mouton Cadet of the Rothschild Company La Baronnie (all France), Demestica from the giant winery Achaia Clauss (Greece), as well as the most successful German branded wine Black Tower of the winery Roe deer Kendermann,
Some origin-related wines have achieved the status of a branded wine, so to speak. These include Amselfelder from Kosovo, Chianti and Kalterersee from Italy, which produced under different brand names such as "Black Tower", "Blue Nun" and "Madonna" Liebfraumilch from Germany, which used to be extremely popular in Great Britain Lutomer from Slovenia, as well as the Rioja from Spain. Strictly speaking, this actually contradicts the above definition, because with thousands of Chianti or Rioja producers, the range of quality is very large, so that one cannot speak of a uniform and always the same taste profile. As a rule, a certain branded wine comes from a single producer. From the 1980s there was a big boom in grape varieties worldwide Chardonnay (see also under ABC ). This name became so popular and so much imprinted on consumer awareness that the variety became a kind of brand regardless of the origin or the producer.
In the United States, there are traditionally many brands of wine produced in large quantities. Most are from big producers like Bronco Wine Company with z. B. "Charles Shaw", Constellation Brands. Gallo with z. B. "Turning Leaf" and Woodbridge produced. The five most successful US wine brands operate under the name GAMIT, The most successful Australian branded wines include “ Yellow tail “(Casella Wines), as well as that of Orlando produced "Jacob's Creek". From the Chinese "Noble Dragon" of the wine multinational Yantai Changyu So far, almost half a billion bottles have been sold. One of the most successful German branded wines Blanchet of Rotkäppchen-Mumm, See also under Critters. field mark. largest wine companies in the world and wine trade,