Wine company based in Ceres in the San Joaquin Valley in California that to the largest in the world counts. The artificial word "Bronco" was formed from " Bro ther and Co usin", connected by "n" (from the "and"). The company belongs namely Fred Franzia (* 1944), who leads it as CEO, his brother Joseph and both cousin John Franzia. Fred's grandfather Guiseppe Franzia with Mrs. Teresa immigrated in 1893 from Genoa-Italy and acquired in the Central Valley 80 acres of vineyards. One of the daughters named Amalie married the wine legend Ernest Gallo (1909-2007), who was therefore the uncle of Fred Franzia. Until shortly before prohibition wine was produced on a small scale. After the abolition of alcohol ban founded in 1933, the five sons of the couple (including Fred's father Joe) the "Franzia Brothers Winery". Three of the brothers sold their shares in 1971 against the will of the other two for a mockery amount of one million dollars. The remaining two brothers, including Fred's father, then sold the winery $ 50 million in 1973 to the new majority owner Coca-Cola Bottling Company. Related to this was the right to use the name Franzia. As part of a management buyout of the wine activities of Coca Cola, the company went in 1981 in the multi Wine Group on.
The "Bronco Wine Company" was founded in 1974 shortly after the sale of the former Franzia family business. Fred Franzia's goal was to produce good wines at an extremely low price and thus, above all, to stand up to the successful mass wine of the former family winery, which is marketed there spice-ously under the label "Franzia". The property now comprises 35,000 hectares (140 km²), most of them in California Central Valley (San Joaquin Valley), but also in the Napa Valley. Santa Barbara County and Sonoma Valley, There are several storage and production facilities with huge capacities. Every year around 20 million boxes of wine are marketed under different labels. These are z. B. Albertoni Yineyards, American Airlines, Bad Dog Ranch, Black Mountain, Chateau California, Congress Springs, Domaine Laurier, Domaine Napa, Down Under, Estralla, Fat Cat, Foxbrook, Glass Mountain, Grand Cru, Grove Ridge, Hacienda, Napa Crossing , Pacific Oasis, Rabbit Ridge, Redwood, Rock Brock, Silver Ridge, Thousand Oaks and Three Knight Vineyards.
The best known brand, however, is Charles Shaw, named after a former winery or owner (this brand name was acquired in 1994). It is a so-called Value brands sold in California for $ 1.99. This is casually referred to by his numerous fans as "Two buck chuck" (buck = slang for dollars) and from the varieties Cabernet Sauvignon. Chardonnay. Merlot. Sauvignon Blanc. Shiraz and valdiguié produced. Outside of California, he is more expensive due to the transport costs, where he is called accordingly "Three buck chuck" or "Four buck chuck". It is by no means minor mass wines but quality products. This phenomenal price is only possible because the production processes are meticulously planned. So z. As the vineyards three miles in length, which is why the tractors have to turn around less often, which in turn saves time and fuel. The trucks then drive the harvest according to strict timetables, non-stop and just-in-time for further processing. And because the reading process is so meticulously planned, the grapes can mature longer. Every penny of savings in the production of a single bottle already yields hundreds of thousands of dollars. The brand is sold exclusively in the supermarket chain "Trader Joe's".