Wine company based in Ceres in the San Joaquin Valley in California that to the largest in the world counts. The artificial word "Bronco" was formed from " Bro ther and Co usin", connected by "n" (from the "and"). The company belongs to Fred Franzia (* 1944), who runs it as CEO, his brother Joseph and both cousin John Franzia. Fred's grandfather Guiseppe Franzia with wife Teresa immigrated from Genoa Italy in 1893 and acquired in Central Valley 80 acres of vineyards. One of the daughters named Amalie married the wine legend Ernest Gallo (1909-2007), who was therefore the uncle of Fred Franzia. Until shortly before prohibition Wine was produced on a small scale. After the ban on alcohol was lifted in 1933, the couple's five sons (including Fred's father Joe) founded the "Franzia Brothers Winery". Three of the brothers sold their shares against the will of the other two for a mockery of $ 1 million each. The remaining two brothers, including Fred's father, then sold the winery in 1973 for $ 50 million to the new majority owner, Coca-Cola Bottling Company. Associated with this was the right to use the name Franzia. In the course of a management buy-out of Coca Cola's wine activities, the company went into multi in 1981 Wine Group on.
The Bronco Wine Company was founded in 1974 shortly after the former Franzia family business was sold. Fred Franzia's goal was to produce good wines at an extremely low price and, in particular, to stand up to the successful bulk wine of the former family winery, which is piquantly marketed there under the "Franzia" label. The estate now covers 35,000 hectares (that's 140 km²), most of which are in California Central Valley (San Joaquin Valley), but also in Napa Valley. Santa Barbara County and Sonoma Valley, There are several storage and production facilities with huge capacities. Every year around 20 million boxes of wine are marketed under various labels. These are e.g. B. Albertoni Yineyards, American Airlines, Bad Dog Ranch, Black Mountain, Chateau California, Congress Springs, Domaine Laurier, Domaine Napa, Down Under, Estralla, Fat Cat, Foxbrook, Glass Mountain, Grand Cru, Grove Ridge, Hacienda, Napa Crossing , Pacific Oasis, Rabbit Ridge, Redwood, Rock Brock, Silver Ridge, Thousand Oaks and Three Knight Vineyards.
The most well-known brand, however, is Charles Shaw, named after a former winery or the owner (this brand name was acquired in 1994). It is a so-called Value brands, which is sold in California for $ 1.99. This is casually referred to by its numerous fans as "two buck chuck" (buck = slang for dollars) and from the varieties Cabernet Sauvignon. Chardonnay. Merlot. Sauvignon Blanc. Shiraz and valdiguié produced. Outside of California it is more expensive due to the transportation costs, there it is accordingly called "Three buck chuck" or "Four buck chuck". These are by no means lesser mass wines but quality products. This phenomenal price is only possible because the production processes are carefully planned. So z. B. the vineyards three miles in length, which is why the tractors have to turn less, which in turn saves time and fuel. The trucks then drive the harvest according to a strict schedule, non-stop and just-in-time for further processing. And because the reading process is so carefully planned, the grapes can also ripen longer. Every cent saved in the production of a single bottle already yields hundreds of thousands of dollars. The brand is distributed exclusively in the "Trader Joe's" supermarket chain.