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Campari

The best-selling bitter liqueur in the world was invented in 1862 by the waiter Gaspare Campari (* 1828). He called him "Bitter d'Olanda". In German this means "Dutch-bitter", because among the Dutch the so-called bitters were very popular. In 1867 he opened his café "Duomo" in Milan. In 1904, the first Campari production site was opened in Sesto San Giovanni (Lombardy). Under the direction of the founder's son Davide Campari they started exporting, first to France but soon overseas.

The Campari is still made today according to secret recipe. According to the company, only President Luca Garavoglia, with the help of the technical director and eight employees, produces the basic concentrate. Luca Garavoglia is also the only person in the world who knows the full original recipe. Some ingredients are known: cinchona, Ginseng, pomegranate, kaskarilla, rhubarb, orange peel and citrus oil. First, in large barrels (50 hectoliters) of Slovenian oak, a decoction of more than 60 different herbs, roots and fruits is produced. The water-soluble flavorings are leached with boiling distilled water. After three days pure alcohol is added to extract the alcohol soluble flavors. After about 20 days, the decoction has a strength of about 70%.

Now the dosage and mixing of the broth with sugar solution, distilled water and alcohol. Subsequently, with crystallized protein clarified and after a few weeks follows the blank clarification means filtration, The ruby Color is derived from a today synthetically produced taste-neutral dye. After a month of storage in glass-lined tanks, the Campari is ready. The bright red, bitter sweet and spicy end product has an alcohol content of 25% vol. Campari is enjoyed pure on ice, but also in many cocktails used as an ingredient. The white "Cordial Campari" (35%) is only offered in Italy. Davide Campari, headquartered in Milan, produces some 50 million bottles a year in around 45 production plants worldwide, which are exported to 180 countries.

Wine, sparkling wine, distillates and fruit juices are also produced or marketed. In the 1990s, well-known brands were taken. The portfolio includes, for example, Aperol, Cinzano, Cynar, Dreher, Glen Grant, Old Smuggler, Ouzo 12 and Skyy Vodka. In 2002, the large spirits house Zedda Piras was bought in Sardinia, which is the largest part of the company Sella & Mosca has. Today, Gruppo Campari is one of the world's market leaders in alcoholic beverages. In 2006, a turnover of 932 million euros was achieved with 1,500 employees. See also below globalization and largest wine companies in the world,

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