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In 1757, the brothers Giovanni Giacomo and Carlo Stefano Cinzano became a small shop in Turin in the Italian Piedmont founded. The two trained distillers experimented in their laboratory and developed the secret recipe for one until today wormwood, This drink was invented in 1786 in Turin by Antonio Benedetto Carpano (1764 -1815) and by his nephew as successor the famous brand Punt e Mes created. The Cinzano Rosso was produced from "aromatic plants from the Italian Alps" with a total of 35 ingredients. Ingredients include Marjoram, Musk Yarrow and Thyme. The drink was well received, and was also appreciated by Giacomo Casanova (1725-1798). The court of Savoy (representing the last kings of Italy) appointed the brothers the official purveyor to the court. Later, on the royal estate in Santa Vittoria d'Alba, a separate production and development site for wine and sparkling wine was built.

In 1893 the Cinzano family bought the royal estate and started a large industrial production there. The company used a revolutionary marketing strategy for that time. In 1911, a plane caused a sensation, throwing thousands of Cinzano advertising cards through Milan. In 1922, the transformation into a public limited company took place. At the end of the 1950s, there were branches and partnerships in Europe, Australia and South America. In parallel, the possibilities of film and television were used intensively and produced many hundreds of commercials. The pop singer Rita Pavone made in the 1960s with "Cin Cin Cinzoda - una voglia da morire" (German "Cinzano Soda - to die for good") the Italian toast Cin Cin famous in the world. Cinzano also acts as a cultural and sports sponsor, aa of the Motorcycle Grand Prix.

Cianzano - Bottle Cinzano Rosso

Today there are six different Cinzano versions. After the bittersweet Rosso, the bitter sweet Bianco (with gentian, cloves, Cinnamon and citrus fruits), the dry extra dry and the semi-dry rosé. The most recent products have been Orancio (orange, vanilla) since 1995 and Limetto (limonene) since 2003. Except the rose with 11% vol all others have one alcohol content of around 15% vol. The foundation is cuvées various Italian wines, preferably from Piedmont. Among other things, the varieties Moscato Bianco ( Muscat Blanc ), Moscato Rosso ( Rosenmuskateller ) Garganega and Pinot Nero ( Pinot Noir ) used. These are with an alcoholic herbal extract, so to speak gespritet or. flavored, This results in an alcohol content of 15% vol (except the rosé at 11% vol).

The variant herbal mixture contains the wormwood Artemisia absinthium. After filtration the wines ripen before bottling. Cinzano was in 2007 after Martini the second strongest vermouth brand in the world. The property includes the wineries Florio in Marsala (Sicily) and Col d'Orcia in Montalcino (Tuscany). There will be different DOC / DOC wines Asti (Asti Spumante, Moscato d'Asti), Brachetto d'Acqui. Oltrepò Pavese and Prosecco, such as spirits and soft drinks produced. Until 1985, Cinzano remained entirely family-owned, then shares were sold. The complete share was taken over in 1992 by Grand Metropolitan, which in 1997 in the Multi Diageo aufgingen. This sold Cinzano 1999 to the Gruppo Campari,

Image: By Richard Huber - Own Work, CC BY-SA 4.0 , Link

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