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In 1757 the brothers Giovanni Giacomo and Carlo Stefano Cinzano opened a small shop in Turin in Italy Piedmont founded. The two trained distillers experimented in their laboratory and developed the recipe for one, which is still kept secret wormwood, This drink was invented in Turin in 1786 by Antonio Benedetto Carpano (1764 -1815) and from his nephew as successor the famous brand Punt e Mes created. The Cinzano Rosso was produced from "aromatic plants from the Italian Alps" with a total of 35 ingredients. Ingredients include marjoram, musk yarrow and thyme. The drink was very popular and was also appreciated by Giacomo Casanova (1725-1798). The court of Savoy (the last kings of Italy) appointed the brothers as official suppliers to the court. A separate production and development facility for wine and sparkling wine was later built on the royal estate in Santa Vittoria d'Alba.

In 1893 the Cinzano family bought the royal property and started a large industrial production there. The company had a marketing strategy that was revolutionary at the time. A plane caused a sensation in 1911, dropping thousands of Cinzano advertising cards over Milan. In 1922 the company was converted into a stock corporation. At the end of the 1950s there were branches and partnerships in Europe, Australia and South America. At the same time, the possibilities of film and television were used intensively and many hundreds of commercials were produced. The pop singer Rita Pavone made the Italian toast in the 1960s with "Cin cin Cinzoda - una voglia da morire" ("Cinzano Soda - good to die for") Cin Cin famous all over the world. Cinzano also acts as a cultural and sports sponsor, aa of the Motorcycle Grand Prix.

Cianzano - bottle of Cinzano Rosso

Today there are six different versions of Cinzano. After the bittersweet Rosso, the herb-sweet Bianco (with gentian, cloves, Cinnamon and citrus), the dry Extra Dry and the semi-dry rosé are brought onto the market. The most recent products have been orancio (orange, vanilla) since 1995 and limetto (limonene) since 2003. Except for the rose with 11% vol, everyone else has one alcohol content of around 15% vol. The basis is cuvées various Italian wines, preferably from Piedmont. Among others, the varieties Moscato Bianco ( Muscat Blanc ), Moscato Rosso ( Rosenmuskateller ) Garganega and Pinot Nero ( Pinot Noir ) used. These are made with an alcoholic herbal extract, so to speak gespritet respectively. flavored, As a result, an alcohol content of 15% vol (except the rosé with 11% vol) is achieved.

The different herb mix for each variant contains the wormwood herb Artemisia absinthium. After filtration the wines mature before bottling. Cinzano was after 2007 Martini the second strongest wormwood brand in the world. The Florio wineries in Marsala (Sicily) and Col d'Orcia in Montalcino (Tuscany). There are different DOC / DOC wines Asti (Asti Spumante, Moscato d'Asti), Brachetto d'Acqui. Oltrepò Pavese and Prosecco, such as spirits and produces soft drinks. Cinzano remained entirely family-owned until 1985, when shares were sold. The entire share was taken over by Grand Metropolitan in 1992, the 1997 Multi Diageo aufgingen. He sold Cinzano to the Gruppo in 1999 Campari,

Image: By Richard Huber - Own work, CC BY-SA 4.0 , Link

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