Rather pejorative term (also McDonald's wines) for reasonably priced and qualitatively appealing wines with constantly the same and recognizable quality, independently of usually with many wines occurring Vintage fluctuations, Because they appeal to a broad consumer taste and are "trendy", they are also called mainstream wines.
The term refers to the fact that Coca Cola is made around the world according to identical recipe and therefore constantly consistent flavor. These wines often taste quite similar, regardless of the producer, vintage and region of origin. Therefore, they are also referred to as "soulless" wines without finesse, independence and character. A generally applicable wine address For red wines of this kind could be: massive-round taste with oak-embossed, something sweetish and intense melting aroma. With dominating fruitiness one speaks also of fruit bombs, Also the attributes delicious. jammy or dropsig are often used for this.
This type of wine is produced overseas with largely unapproved (as yet) authorized technical wine-making methods in Europe. This includes, for example, the addition of flavorings (Essences) and adding / removing water. A particularly popular concentrate in California means Mega-Purple and ensures sweetness and color in the reds. In this context, also the new procedure Spinning Cone Column used. Pretty similar effects due to mash leaching can also be due to Cryomaceration (Cold maceration) or mash heating (Hot maceration) can be achieved. All these procedures for flavoring of a wine are becoming more and more fashionable. Such wines are intended for a rather quick enjoyment. However, this is by no means cheap in principle mass wines inferior quality.
Such popular wines from the 1980s met new consumer tastes and were used in the course of the globalization of viticulture especially produced by large companies and sold on supermarkets in gigantic quantities. Lots brand wines count to this genre. Also the as fruit bombs designated wines often correspond to a uniform type of wine. All of these wines are often derogatory and derogatory by sophisticated wine connoisseurs dubbed "designer wines" or "sticky-sweet sweetener wines". The used name Art wine is not true in principle, but also dependent on the origin. Overseas, such wines are often produced by questionable methods. See under oenological tannins and Spinning Cone Column, as well as under wine adulteration,