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Constellation Brands

The origin of this US beverage giant, headquartered in Fairport, US new York is located in 1945, when Marvin Sands (1926-1999) with eight employees, the company "Canandaigua Industries Co" in the city of Canandaigua in the vicinity in the area Finger lakes founded. The winemaking had father Mack Sands on his Car-Cal Winery in North Carolina learned. Marvin's goal was to produce cheap bulk wine. In 1972, it was renamed Canandaigua Wine Company and 1974, the purchase of Bisceglia Brothers Winery in Madera (California). In the 1980s, the company was with Coolers extremely successful.

Constant purchases of wineries, wineries, beer and spirits brands and companies have made Constellation Brands one of the world's leading companies largest wine companies, These were 1974 Bisceglia Brothers Winery, 1982 Batavia Wine Cellars, 1987 Manischewitz and Widmer's Wine Cellars, 1991 Guild Wineries (with Dunnewood and Cook's), 1993 Vintners International (with Paul Masson and Taylor California Cellars ), 1994 Almaden Vineyards and the brand Inglenook, 1998 Arbor Mist, 1999 Franciscan and Simi Winery, 2003 the Australian multi Hardy Wine Company, 2004 the California winery Mondavi and in 2006, the Canadian multi Vincor International, The wineries Almaden Vineyards and Paul Masson as well as Inglenook were in 2008 to the Wine Group sold.

In 1997, a name change took place in Canandaigua Brands Inc. In order to delineate itself by name against city / lake and also because of the "inexpressibility" of the old name there was a change in 2003 to Centerra Wine Company . It still functions within the Holding Constellation Brands , established in 2000, as a sales and marketing organization for certain wine brands. With the purchase of the "Beam Wine Estates" from the US group Fortune Brands At the end of 2007, a restructuring took place. The huge wine portfolio is now managed in the following three divisions:

Directed by Tim Richenberg, the Centerra Wine Company division specializes in varietals (Varietal wines) and Value brands (cheap quality wines) responsible. These include Arbor Mist, Cook's and Manischewitz, Led by Chris Fehrnstrom, the Vintas division is responsible for the premiums and super-premiums. These are for example Blackstone, Buena Vista Winery. Clos du Bois, Leasingham, Ravenswood and Woodbridge, Eric Morham's Icon Estates division encompasses the ultra-premium and luxury brands. These include Kim Crawford, Estancia Estates, Franciscan, Nobilo. Mondavi. Opus One. Simi. Ruffino. Veramonte and wild horse.

In January 2011 Constellation Brands sold 80% of the subsidiaries "Constellation Wines Australia" (formerly Hardy Wine Company) and "Constellation Wines Europe" to the Australian company CHAMP. The deal was valued at around AU $ 290 million (€ 212 million) and included all UK, Australian and South African brands, wineries and vineyards, as well as a 50% stake in UK wine merchant Matthew Clark (beverage wholesaler). On this in June 2011 on Accolade Wines renamed Weinmulti one participates with 20%. Around 7,500 employees worldwide work under the company slogan "Please Enjoy Our Products Responsibly". Revenue in 2007 was $ 5.2 billion. The company is headed by President & CEO Jose Fernandez, Chairman & CEO Richard Sands and Chairman & COO Robert Sands.

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