A term coined in the USA for wineries in the New World that offer various services for winegrowers or wineries without their own winery equipment. Derived from the name (crush = to squeeze or press), this is usually the processing of grapes into must or young wine, which is then delivered to the client for completion (maturation, bottling). However, complete processing is also offered. The wines are vinified separately and delivered to the producer, who then markets them under his own name. This is particularly common in California, New York State (Long Island) and New Zealand (Marlborough). Production companies without their own winery are called virtual w ineries in German.
For my many years of work as an editor with a wine and culinary focus, I always like to inform myself about special questions at Wine lexicon. Spontaneous reading and following links often leads to exciting discoveries in the wide world of wine.
Dr. Christa Hanten
Fachjournalistin, Lektorin und Verkosterin, Wien