The English food and beverage company Diageo Plc. headquartered in London is the largest beverage multinational in the world. In 2009, the group employed more than 24,000 people worldwide. The sales volume this year was € 10.64 billion. Diageo was formed in 1998 from a merger of Guinness and Grand Metropolitan under the name UDV (United Distillers & Vintners). In 2000 the company was renamed Diageo. The artificial word is made up of "slide" (Latin day) and "geo" (Greek word). This symbolizes that the company produces products that are consumed worldwide every day. The beverage product range includes Wine. spirits and beer absolute top brands. The best-selling and strategic products are the beer brand Guiness, as well as the spirits brands (No. 1 or No. 2 worldwide) Buchanan, Bushmills, Crown Royal, J & B, Johnnie Walker, Windsor ( whiskey ), Ciroc, Ketel One, Smirnoff ( vodka ), Captain Morgan ( rum ), Baileys ( liqueur ), Tanqueray ( gin ), Jose Cuervo ( tequila ).
There are numerous daughters, for the wine business this is Chateau & Estate Wines Company, which is chaired by Ray Chadwick. This includes the Blossom Hill wineries in California, Beaulieu Vineyard, Monterey Vineyard, Sterling Vineyards and Sterling Vintner's Collection, as well as the Chalone Wine Group, The Justerini & Brooks trading house in London is also owned. The company is also the exclusive US importer of Bordeaux dealership products Barton & Guestier, as well as the largest importer of wines from Bordeaux and Burgundy. Among them are the best addresses like Château Haut-Brion. Chateau Margaux and Château d'Yquem, The last deal to date was the Turkish Multi Mey Içki Sanayi (former state-owned company Tekel ) accepted.
The French group has owned since 1997 LVMH (Louis Vuitton Moët Hennessy) 11% stake in the Diageo group. Diageo announced in 2004 that it would provide some of its products (including wines) with accurate information on calories and carbohydrates. This was in response to regulatory approval in the United States, for wine and liquor bottles, information about the nutritional value to be allowed to do. See also under globalization as well as a list of the most important companies at largest wine companies in the world,