The British food and drink group Diageo Plc. headquartered in London is the world's largest beverage multinational. Worldwide, more than 24,000 people were employed by the Group in 2009. The sales volume this year was € 10.64 billion. Diageo was born in 1998 from a merger of Guinness and Grand Metropolitan under the name UDV (United Distillers & Vintners). In 2000, the company was renamed Diageo. The artificial word is formed from "Dia" (lat. Day) and "Geo" (Greek world). This symbolizes that the company produces products that are consumed on a daily basis worldwide. The beverage product range includes Wine. spirits and beer absolute top brands. The highest-selling and strategic products are the Guiness beer brand and the spirits brands (respectively No. 1 or No. 2 worldwide) Buchanan, Bushmills, Crown Royal, J & B, Johnnie Walker, Windsor ( whiskey ), Ciroc, Ketel One, Smirnoff ( vodka ), Captain Morgan ( rum ), Baileys ( liqueur ), Tanqueray ( gin ), Jose Cuervo ( tequila ).
There are numerous daughters, for the wine business this is Chateau & Estate Wines Company, which presides Ray Chadwick as president. These belong in California the wineries Blossom Hill, Beaulieu Vineyard, Monterey Vineyard, Sterling Vineyards and Sterling Vintner's Collection, as well as the Chalone Wine Group, Also the trading house Justerini & Brooks in London belongs to the possession. The company is also the exclusive importer of the products of the Bordeaux Trading Company in the USA Barton & Guestier, as well as largest importer of wines from Bordeaux and Burgundy. Among them are best addresses like Château Haut-Brion. Château Margaux and Château d'Yquem, As the last deal so far in 2011, the Turkish multi Mey Içki Sanayi (former state enterprise Tekel ) accepted.
Since 1997, the French group owns LVMH (Louis Vuitton Moët Hennessy) 11% stake in the Diageo Group. Diageo announced in 2004 to provide some of the products (including wines) with accurate calorie and carbohydrate content information. This was done in response to regulatory approval in the United States, and to wine and spirits bottles nutritional value to be allowed to do. See also below globalization as well as a list of the most important companies under largest wine companies in the world,