The “German Institute for Sustainable Development e. V. ”was founded in 2009 at Heilbronn University. DINE sees itself as a platform for dialogue between all parties involved in the economic process related to the development of sustainability in the field of tourism and education, logistics and in the wine industry. Holistic sustainable development means good life and successful business at the same time, socially fair and lasting. This is intended to inform consumers and encourage providers of services and producers to act sustainably. The focus is on climate neutrality and sustainability management.
Among other things, DINE developed test systems and the sustainability label FairChoice® in order to label sustainable products and services for consumers and to communicate transparently. Sustainable management is thereby ecological, social and economic factors measured and evaluated. DINE promotes dialogue between all parties involved in the economic process and sees itself as a cross-sector platform for all aspects of sustainable development. Companies are supported in the creation of a carbon footprint up to the certification "climate neutral company".
In 2010, the criteria for a “sustainable.” Were defined in the WEIN pilot project (economical, energy-saving, innovative, sustainable) viniculture “Developed and tested and implemented in a certification process. After an independent check, the companies can use the FairChoice® sustainability seal for products that are produced and marketed under tested, sustainable conditions. That means ecologically compatible, socially just and economically viable. It comprises 44 pragmatic, measurable and relevant criteria for wine production from the areas of ecology, economy and social issues from recognized frameworks. The economic criteria are evaluated in cooperation with the university Geisenheim,
The criteria conform to those of the Biological crop protection or the Organic viticulture, Similar certifications are carried out by the institutions Fair'n Green (Germany) and Sustainable Austria (Austria).