The Austrian winegrowers' association was founded in 20002, the idea came from the winegrower Bertold Salomon from the winery Salomon Undhof
in the wine region Kremstal
(Lower Austria). The name means "you happy Austria" in German and is derived from the well-known saying "Bella gerant alii, tu felix Austria nube" (wars may be waged by others, you happy Austria will marry). This described the marriage policy of the Habsburgs, who (supposedly) secured their power less through wars than through politically motivated marriages (in truth, however, the Habsburgs waged not less, but rather more wars than other mansions).
It is an export community together with Schlumberger Germany for the German market. The member companies come from different wine-growing regions and thus cover a good part of the Austrian wine landscape. These are Achs Paul
(Lake Neusiedl), Fidesser
(Weinviertel), Associate Albert
(Mittelburgenland) Gross Alois
(Südsteiermark) Markowitsch Gerhard
(Carnuntum) Pichler Rudi
(Wachau) Salomon Undhof
(Thermal region) and Wieninger
). This sales concept can be described as a very successful pioneer model, because the export share in Germany could be multiplied in ten years.