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Important winegrower family in the town of Romanèche-Thorins in the French area Beaujolais which has been operating viticulture since the 15th century. Georges Duboeuf (* 1933) prepared from the early 1950s, wine from the vine of his brother Roger and sold it to local restaurants. One of his earliest enthusiastic customers was the famous celebrity chef Georges Blanc (* 1943). For a time he led the group of wineries "Ecrin Mâconnais-Beaujolais" and finally founded in 1964 a trading company (Négociant). As a result, he was instrumental in new developments such as temperature-controlled fermentation and use of stainless steel tanks resulting in an exceptionally fruity wine style and earned a reputation as a tireless promoter of Beaujolais Nouveau, which earned him the nickname "Le Roi du Beaujolais". Influenced by Alexis Lichine (1913-1989) he sat down for the Erzeugerabfüllung (Domain filling). In the 1990s he built a close cooperation with 400 winegrowers and 20 Winzergenossenschaften on. The company produces around 25 million bottles of wine every year using the famous flower motifs on the bottle label designed by the company founder. For the most part, these are wines from the appellations Beaujolais (over 10% of regional production and 15% of world exports) and Mâconnais, as well as from the Rhone, In the late 1980s, Georges Duboeuf founded a joint venture in Napa Valley, California. In Romanèche-Thorins, a large wine museum called "Hameau du Vin" was established. Son Franck works in the company.

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