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DWI

Abbreviation for "Deutsches Weininstitut", a joint institution of the German wine industry based in Mainz in Rheinland-Pfalz (see also under the website www.deutscheweine.de). From the beginning of 2007, the graduate agricultural engineer Monika Reule took over the management of the institute as successor to Holger W. Kirsten. The establishment of the German Wine Institute took place in 1949, at that time still under the name "German Wine Advertising GmbH". Together with the DWF (German Wine Fund) since the end of the 1940s, the DWI promotes the sales and quality of German wines. There are about a dozen "Information Offices for German Wine" in the major foreign export markets, for example in London, New York and Tokyo.

The tasks are public relations, consumer education and coordination of sales promotion measures such as organization of Germany exhibition stands at international wine Events, Cooperation partners are z. B. the German Wine Academy (DWA) and the DWF, From the DWI were the quality designations Classic and Selection introduced. In mid-2007, the strategy was adjusted. In the future, Pinot Noir will be considered as a leading grape variety in addition to Riesling, and new markets will be targeted for Switzerland, Poland and Ireland. The twelve destination countries remain the same, with the majority of funds flowing into the traditional export markets of the United Kingdom, USA, Japan and the Netherlands. In January 2012, a cooperation agreement was signed between the German National Tourist Board (DZT) and the DWI to promote wine, culture and enjoyment in Germany as a holiday destination. Comparable institutions with quite similar functions as the DWI are in Austria ÖWM and in Switzerland SWC, For further information see www.deutsche.weine

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