The "German Wine Institute" is an institution of the German wine industry. The company was founded in 1949 under the name "Deutsche Weinwerbung GmbH". The facility was located together with the DWF (German Wine Fund) the "House of German Wine" in Mainz, In Aril 2016, both moved into an office building in the community of Bodenheim, which is directly adjacent to Mainz, whereby the address was specifically changed to "Platz des Weines 2". Together with the DWF, the DWI has been promoting the sales and quality of German wines since the late 1940s. From early 2007, the agricultural engineer Monika Reule took over as the successor to Holger W. Kirsten. There are around a dozen "information offices for German wine" in the most important foreign markets for wine exports, such as London, New York and Tokyo.
The tasks are public relations, consumer education and coordination of sales-promoting measures such as the organization of Germany exhibition stands at international wine Events, Cooperation partners are e.g. B. the German Wine Academy (DWA) and the DWF. The DWI provided the quality designations Classic and Selection introduced. The strategy was adjusted in mid-2007. Pinot Noir will be the leading grape variety alongside Riesling, and Switzerland, Poland and Ireland will also be targeted as new markets. The twelve target countries remain the same, the majority of the funds flow into the traditionally most important export markets of the United Kingdom, the United States, Japan and the Netherlands. In January 2012, a cooperation agreement was signed between the German National Tourist Board (DZT) and the DWI to promote wine, culture and enjoyment in Germany as a travel destination. Comparable institutions with functions similar to those of the DWI are in Austria ÖWM (Austria Wine Marketing) and in Switzerland SWC (Swiss Wine Communication).