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The brothers Ernest (1909-2007) and Julio Gallo (1910-1993) were the sons of Italian immigrants from the Piedmont, The father Guiseppe (Joseph) and his younger brother Michael bought wine from small wineries in the early 20th century California they resold. In the early 1920s, they acquired a small farm near Modesto (Stanislaus County in the Central Valley ) and produced during the prohibition (1920-1933) Grapes they sold. Due to debt tragedy arose, Guiseppe shot in 1933 first his wife and then himself. The two sons took over the farm and founded the E. & J. Gallo Winery. Julio was the butler and Ernest took care of the sale. The first winery was built on the site of today's huge factory in Modesto. Initially, barrel wine was produced and sold to bottlers.
Only from the year 1937 wines were produced under own label and 1940 the first own vines were planted. In addition, grapes were purchased. The success story began in 1957 with the mixed from white port and lemon juice and sprayed on 20% alcohol content "Thunderbird" targeting poor blacks. A quarter liter cost then 60 cents. Gallo made for aggressive advertising, for such the Fima is still known today. In 1957 alone, 32 million gallons sold. This wine is still produced today. Other successful products were the sparkling wine...