The association Fair and Green eV was founded in November 2013 with the objective of being a seal of approval for sustainable viticulture. The practicality is shown by the fact that Clemens Busch (Weingut Busch Clemens ), Reinhard Löwenstein (Winery Heymann-Lowenstein ), Nik Weis (winery St. Urbans farm ) and Philipp Kuhn (winery Kuhn Philip ) renowned winemakers were involved. The further development of the sustainability standard is carried out by an advisory board of the university Geisenheim supported.
The winegrowers are helped, sustainability goals make it objectively measurable and verifiable and achieve it integratively. Consumers recognize the sustainable wines on the basis of the label on the bottle and can opt for sustainable products. Fair'n Green is much more detailed than other standards and includes an analysis of the entire value chain including sourcing, viticulture, cellaring and sales. The system is compatible with environmental management z. According to EMAS and ISO 14001. It means:
The Fair'n Green standard requires each winery to establish processes to steadily improve its overall operations management, work in the vineyard, cellar management and marketing as part of a holistic sustainability approach. The companies are continuously advised and an individual development plan is created within the framework of certification. In addition, further analyzes (eg life cycle assessment, carbon footprint) are carried out. As a minimum requirement, holdings must obtain 50% of the points to be awarded the seal, and then annually improve by 3%. Independent institutes ensure the correctness of the certification according to scientific standards. The certification is based on a combination of consulting, testing and certification. Consulting and certification are separated into independent organizations. See also below Organic viticulture,