The association Fair and Green eV was founded in November 2013 with the aim of being a seal for sustainable viticulture. The practical relevance is shown by the fact that Clemens Busch (winery Bush Clemens ), Reinhard Löwenstein (winery Heymann-Lowenstein ), Nik Weis (WG Nik Weis - St. Urbans-Hof ) and Philipp Kuhn (WG Kuhn Philipp ) renowned winegrowers were involved. An advisory board of the university will further develop the sustainability standard Geisenheim supported.
The winegrowers are helped sustainability goals to make it objectively measurable and verifiable and to achieve it integratively. Consumers recognize the sustainable wines by the seal on the bottle and can choose sustainable products. Fair'n Green is much more detailed than other standards and also includes an analysis of the entire value chain with procurement, viticulture, cellar management and sales. The system is compatible with environmental management e.g. B. according to EMAS and ISO 14001. It means:
The Fair'n Green standard stipulates that each winery establishes processes in order to continuously improve its entire operational management, work in the vineyard, cellar management and marketing within the framework of a holistic view of sustainability. The companies are continuously advised and an individual development plan drawn up. In addition, further analyzes (e.g. life cycle assessment, CO2 footprint) are carried out. The companies have to achieve 50% of the points in order to be allowed to use the seal and then to improve each year by 3%. Independent institutes ensure the correctness of the certification according to scientific requirements. Advice and certification are separated into independent organizations. Similar certifications are carried out by the institutions DINE (Germany) and Sustainable Austria (Austria).
Source: FAIR and GREEN eV