The association Fair and Green eV was founded in November 2013 with the objective of being a seal of approval for sustainable viticulture. The practical relevance is shown by the fact that Clemens Busch (Weingut Busch Clemens ), Reinhard Löwenstein (Winery Heymann-Lowenstein ), Nik Weis (winery St. Urbans farm ) and Philipp Kuhn (winery Kuhn Philip ) renowned winemakers were involved. The further development of the sustainability standard is carried out by an Advisory Board of the university Geisenheim supported.
The winegrowers are helped, sustainability goals make it objectively measurable and verifiable and reach integratively. Consumers recognize the sustainable wines with the help of the label on the bottle and can opt for sustainable products. Fair'n Green is much more detailed than other standards and includes an analysis of the entire supply chain with sourcing, viticulture, cellaring and sales. The system is compatible with environmental management z. According to EMAS and ISO 14001. It means:
The Fair'n Green standard requires each winery to establish processes to steadily improve its overall operations management, work in the vineyard, cellar management and marketing as part of a holistic approach to sustainability. The companies are given continuous advice and an individual development plan is drawn up. In addition, further analyzes (eg life cycle assessment, carbon footprint) are carried out. Enterprises must obtain 50% of the points in order to be awarded the seal and then annually improve by 3%. Independent institutes ensure the correctness of the certification according to scientific standards. Consulting and certification are separated into independent organizations. Similar certifications are made by the institutions DINE (Germany) and Sustainable Austria (Austria).
Source: FAIR and GREEN eV