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Fighting Varietals

In California from the mid-1980s coined term for cheap varietals, that is varietal wines. At that time, these large-volume, low-cost wines made from Cabernet Sauvignon, Chardonnay, Merlot and other varieties became popular, which were the usual ones Generics (Generic wines) finished the rank. In terms of quality, they were still the cheapest produced Jug Wines and were also unlike these not in Bag-in-Boxes but bottled in 0.75 liter bottles. Fighting Wines included, for example, the then-created Woodbridge brands of Mondavi and Carlo Rossi of Gallo, The designation is however hardly used today and by Value brands replaced. See also below brand wine,

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