The Russian Politician Mikhail Sergeevich Gorbachev (* 1931) was Secretary General of the Central Committee of the Communist Party from March 1985 to August 1991 and the last President of the Soviet Union from March 1990 to December 1991. Through his policy of glasnost (openness) and perestroika (remodeling, remodeling), he directed the end of the Cold War and ultimately (unintentionally) the end of the USSR on. He received the Nobel Peace Prize in 1990. Because of his absolute abstinence, Gorbachev was also called "The Dry Man". He devoted himself intensively to the fight against lack of work ethic, corruption and alcohol abuse, which were also the causes of the great economic problems of the USSR at that time. In a national campaign, rigorous measures against excessive alcohol consumption were decided and implemented from 1985 to 1988. This was not just against the national drink vodka but also against the production and import of wine.
In addition to appropriate awareness-raising campaigns in the media against alcohol abuse, there was also a government-mandated one grubbing-up program with huge dimensions. By 1990, the vineyards in the USSR had been reduced by around a third, or half a million hectares. With around one million hectares of vineyards, the 1960 level was reached. Above all, this affected the native grape variety Rkatsiteli which had previously been one of the most common varieties worldwide. All of the sub-republics of the USSR that produce wine were affected. Likewise, the countries Bulgaria. Romania. Hungary and Cyprus suffered because they had previously imported huge amounts of wine into the USSR and now lost a significant part of their export volume as a result of the campaign. The measures against alcohol abuse have had only limited success.