According to Persian mythology, this was the fourth human king (also Jam, Jamshid, Gamsid or Cem) to succeed his father Tahmorath. Under his 300-year reign, the empire experienced its first major boom. He lived around 2500 BC and is associated with the biblical Noah compared, because he is said to have saved animals from extinction by building a large room for them. The famous Persian poet Omar Khayyam (11th century) saw him as the epitome of heroic antiquity and wrote the following verse: It is said that leu and lizard lie peacefully, where Dschemschid is enthroned and drinks deeply.
The ruler brought many achievements to man and in his time wine was "invented". At the king's court, grapes were kept in jugs that one day began to ferment and foam. The strange smell frightened the servants and they thought it was poison. One of the harem ladies had terrible ones a headache and wanted to commit suicide with the supposed poison. But instead of dying, she felt comfortable after drinking the drink and sank into a refreshing sleep. Afterwards she told about this wonderful experience and the king and his court also tasted the delicious drink. Since then, wine has been produced at the Persian court. See also under Iran and wine gods,