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joint venture

The English term means a joint venture or a cooperation between at least two companies (literally translated "joint venture"). In most cases, a new, legally independent business unit is formed, in which the founding companies (two or more companies) have a share in their capital. Each of the partners brings in special know-how and resources, which together result in a synergy effect. One of the advantages is that risks and costs are shared between the companies involved. In viticulture this is related to the globalization increasingly a form of cooperation between mostly larger companies or wineries.

One of the earliest and best known examples is that of the wine legends Baron Philippe de 1979 Rothschild (1902-1988) and Robert Mondavi (1913-2008) started joint venture Opus One, which produces a top Bordeaux-style red wine in California. From the 1990s, many joint ventures emerged, especially in new wine-growing areas, most of them in South America (Argentina, Brazil, Chile, Mexico) and Asia (China, India). examples are Almaviva in Chile (Château Mouton-Rothschild and Concha y Toro), Bodegas Caro in Argentina ( Catena Zapata and Domaines Barons de Rothschild ) and Dynasty in China ( Rémy Cointreau and Chinese investors).

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