Joint venture

The English term refers to a joint venture or cooperation between at least two companies ("joint venture"). In most cases, a new, legally independent business unit is founded in which the founding companies (two or more) participate with their capital. Each of the partners brings in special know-how and resources, which together create a synergy effect. This allows risks and costs to be shared among the participating companies or enterprises. In viticulture, in connection with globalisation, this is increasingly a form of cooperation between mostly larger companies or wineries.

One of the earliest and best-known examples in the wine scene is the Opus One joint venture started in 1979 by the two wine legends Baron Philippe de Rothschild (1902-1988) and Robert Mondavi (1913-2008) to produce a top Bordeaux-style red wine in California. From the 1990s onwards, many joint ventures were established, mainly in new wine-growing regions, most of them in South America (Argentina, Brazil, Chile, Mexico) and Asia (China, India). Examples are Almaviva in Chile (Château Mouton-Rothschild and Concha y Toro), Bodegas Caro in Argentina (Catena Zapata and Domaines Barons de Rothschild) and Dynasty in China (Rémy Cointreau and Chinese investors).

Voices of our members

Serious sources on the internet are rare - and Wine lexicon from wein.plus is one such source. When researching for my articles, I regularly consult the wein.plus encyclopaedia. There I get reliable and detailed information.
Thomas Götz
Weinberater, Weinblogger und Journalist; Schwendi

Welcome back!

Joint venture

Voices of our members

The world's largest Lexicon of wine terms.

EVENTS NEAR YOU