Winegrowing Area (GI) in the state of Victoria in Australia with the two subregions Myrrhee and Whitlands. The main town is called Whitfield. The area is part of the North East Victoria Zone. There are the post-World War II Italian immigrants here founded a thriving tobacco industry. The early 1970s were the first time by Australian farmers Guy Darling and John Levigny vines planted. Their great success made their Italian neighbors imitate this. An important influence exercised the little later founded family business Brown Brothers out, which bought on a large scale grapes processed. King Valley is flat in the north and mountainous in the south. The vineyards cover about 700 hectares of vineyards. The most important white wines are Chardonnay and Riesling, the most important red wines Cabernet Sauvignon, Shiraz ( Syrah ) and Merlot, as well as in smaller quantities the Italian varieties Nebbiolo and Sangiovese, The climate influenced by the King River is ideal for sparkling wines which are produced on a larger scale.