The winery is located in the municipality of Monterado (Ancona province) in the center of the "Terre di Frattula" on the right bank of the Cesano Valley in the Italian region Brands
, It was founded in 2001 by Otto Carlo Frueh and Maria Magdalena Schlegel. The couple had previously worked in the electrical industry and in the catering industry (pizza chain). Cereals were grown on the seven-acre Azienda La Maddalena, so it had to be started from the ground up. Rebs and olive groves were planted, the old country house rebuilt and a brand new Cantina (winery) built with the most modern technical infrastructure. In 2005, the first wine was marketed. The vineyards cover four hectares of vineyards. Only their own grapes are processed, these are the red varieties Sangiovese, Montepulciano, Cabernet Sauvignon and Merlot, and the white wine Pinot Bianco.
There is an environmentally friendly management according to the guidelines of Integrated viticulture, This includes the fertilization
with mineral and natural substances without synthetic additives. In the summer there is a strong thin out
for the purpose of quality improvement. The reading takes place in single-layer cassettes. Thereafter, a rigorous selection is carried out with the aim of ripe and healthy grapes. The fermentation is started with pure culture yeasts. On forced by cooling tartar excretion is waived. The expansion takes place depending on the type of wine in steel tanks, in large oak barrels (30 hl or 15 hl) or in oak barrels. The premium wines include IGT Carletto aged 18 months in barrique (Cabernet Sauvignon, Merlot), IGT Matto Brut Spumante matured for 14 months, and IGT Flirt (white pressed from Sangiovese). Every year, 13,000 bottles are produced from 17,000 vines (0.8 bottles per vine).