A pejorative and mocking name for a wine consumer who buys his wines in trusting manner largely due to "big names", that is, from well-known and traditional producers or wineries. In part, prestige addiction also plays a role as motivation. Einher with such consumers is often inadequate knowledge of wine and half knowledge, as even poorer wine qualities are not recognized as such and even the name or just that label
is considered an unmistakable sign of high quality. It should be noted that this does not have to be a priori wrong. It may be natural that the attractiveness of a label does not keep pace with the quality of the wine. If only the design of the label without the reputation of the producer or wine-growing region is considered as a criterion, one can probably speak of a "genuine" label drinker.