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The Portuguese brand wine was founded in 1944 by the company José Maria da Fonseca (Azeitãjo near Lisbon). The reason was that the American soldiers returning from Europe had fallen in love with slightly sparkling wine and the need of the non-war participant Portugal could be covered. The Lancers quickly became very popular in the US and still is today. Originally it was marketed in Steinkrug containers. The lovely, slightly foaming rosé wine was with earlier carbonic acid later, this was converted to production with natural foaming. In the late 1980s, a variant was invented in Russia Continuous process introduced for sparkling wines. The Lancers developed with the even more famous Mateus (by the way, only about two years later came on the market) as the second very successful Portuguese export racer.


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