The Portuguese brand wine was founded in 1944 by the company José Maria da Fonseca (Azeitãjo near Lisbon). The reason was that the American war participants returning from Europe had taken a liking to light sparkling wine and the need by the non-war participant Portugal could be covered. The Lancers quickly became very popular in the United States and still is today. It was originally marketed in stone jar containers. The lovely, slightly foaming rosé wine was with earlier carbonic acid later, this was switched to production with natural foam development. At the end of the 1980s, a variant of the one invented in Russia was invented Continuous process introduced for sparkling wines. The Lancers developed with the even more famous Mateus (which incidentally only came on the market about two years later) as the second very successful Portuguese export hit.