The renowned winery in the community Rohrendorf at Krems in Lower Austrian winegrowing area Kremstal is one of the oldest and largest in Austria, In 1040 Emperor Henry III. (1017-1056) of the Ebersberg Abbey of the Order of the Benedictine in Bavaria vineyards and the associated cellar in today's wine-growing village Rohrendorf. Parts of the manor cellar, however, were already dug between 970 and 980 in the mighty Lößterrassen. As the administrator of the Ebersberg Abbey, a Moser appears for the first time in 1124. He is an ancestor with the Moser family, which has been consistently traceable since the 16th century. After several changes of ownership and abolition of serfdom was in 1849 Anton Moser owner of the vineyards and the then as tithe cellar named Kellers in Rohrendorf, which has remained the parent company to this day. In 1880, Laurenz Moser I took over the cellar in Rohrendorf and expanded the vineyards.
His son Laurenz Moser II succeeded him in 1913. His son, dr. Laurenz Moser III. (1905-1978) graduated in 1922 Klosterneuburger Weinbauinstitut from. He then undertook study trips to almost all European wine-growing regions. He took over the estate in 1929. Already in the late 1920s, he undertook experiments with a supported by wire frame training system, which he high culture named after him as Lenz Moser education or Moser culture. From 1936 this was used exclusively in our own company. The textbook "Viticulture with a difference", published in 1950, has been translated into many languages. Moser gave numerous lectures and published many publications in Germany and abroad.
After the severe winter frost in 1956, the final breakthrough of high culture succeeded. As a result, almost all of the Austrian viticulture was converted to the system within a few years. Laurenz Moser III. was longtime mayor and then honorary citizen of his home town Rohrendorf. In 1970 he was honored with the dignity of an honorary doctorate from the University of Applied Sciences in Wien and awarded the title "Professor" for his services. Out of gratitude, a monument was erected in 1980 by the Austrian winegrowers in Rohrendorf. His son Laurenz Moser IV (* 1929) propagated as a pioneer from the mid-1970s on a large scale Organic viticulture, Under his leadership, first attempts were made in Austria to develop red wines in oak barrels Mailberg ) and he also granted cultivation authorization for the Cabernet Sauvignon variety from 1982 onwards. In 1986, the vineyards were with the nursery in Rohrendorf separated and an operation under Sepp Moser conducted in two locations by Nikolaus Moser.
On September 1, 1986, the affiliation of the winery Lenz Moser to the GHG Linz (subsidiary of VOG AG). As number 15 in the family generation, Lenz Moser V. (* 1956) took over the management of the company until 1997. At the end of this year, he then moved to the California wine multinational Mondavi and set up the European branch "Robert Mondavi Europe" in Frankfurt am Main. After selling Mondavi to the US multi Constellation Brands He returned to Austria in 2005 and founded the independent wine company with two partners Laurence V.
As early as 1998, the conversion of the winery was an AG. Today Walter Holzner and Andreas Pirschl lead the "Winery Lenz Moser AG". The cellar master is Ing. Ernest Großauer. The headquarters are at Rohrendorf Krems, from here all marketing and sales activities are controlled. The vinification takes place depending on the type of wine and grape variety in a steel tank, a large wooden barrel and barrique. There are often already existing cooperations with winegrowers and Winzergenossenschaften out Lower Austria and Burgenland, The winegrowers work according to agreed quality guidelines and are looked after by Lenz Moser oenologists.
A special feature is the historical 1.000- bucket barrel with a volume of 56,500 liters or 75,333 bottles and a curb weight of 13,000 kilograms. The barrel breezes are decorated with elaborate carvings. The barrel, which has not been used for a long time, came along at great expense Oak wood Completely renovated from local forests and preserved the bottom of the barrel. In autumn 2017, it was first filled with red wine. The solemn inauguration with wine baptism The barrel was carried out in November this year.
In addition to the parent company since 1988, the Klosterkeller Siegendorf in the Burgenland area Leithaberg and since 1969 the Schlossweingut Maltese Order of Knights in Mailberg in the Weinviertel cultivated with a total of 75 hectares of vineyards. The total area is approximately 2,700 hectares. Every year around 19 million bottles of wine and sparkling wine are produced, of which around one third is exported to Germany, the most important market. The most important wine brands and wine lines are Lenz Moser Prestige, Lenz Moser Selection, Old Boy, Fete Rosé, Pfiffikus, Stork and Servus. See also below Lenz Moser family,