At the beginning of the 20th century there was a big sales crisis for the Madeira
, a consequence of the introduced in the 1850s phylloxera
and the real occurring in the 1870s mildew
was. For this reason, in 1913, Welsh & Cunha and Henriques & Camara and subsequently other trading companies joined the "Madeira Wine Association" on the Portuguese island in order to achieve synergy effects by bundling production costs. The individual Madeira companies or brands remained largely independent. The two Madeira houses Blandy's and Leacock's merged in 1925 and became major owners, with John Ernest Blandy as chairman and Thomas L. Mullins as managing director. As a result, other companies were added, including the large company Cossart Gordon
in 1953. There was a regrouping under the name "Madeira Wine Company" in 1981.