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The origin of the company, which is one of the oldest cognac houses, goes back to the British spirits dealer Jacques Roux. His descendant, Rachel Lallemand, was the second wife of Jean Martell, who founded the company in 1715, and as a result his products became a synonym for cognac made. From the middle of the 19th century the company was taken over by the Firino family. This expanded the company into one of the largest companies in France. In 1922, the two cognac companies launched Hennessy and Martell set a common young brandy price and shared the global market (Hennessy in the US and Martell in the Far East). Martell was run by the family in eight generations. In 1988 Martell was taken over by the Seagram group, but Martell's president was still a member of the founding family, M. Patrick Firino-Martell. Since 2002, the company has been part of the French beverage multinational Pernod Ricard,

The ownership in the cognac region covers 270 hectares of vineyards, but only covers a production requirement of almost 5%. The rest of the grapes are supplied by 2,300 winegrowers from the areas of Grande Champagne, Petite Champagne, Bordieres and Fins Bois. Processing then takes place in the company's own 13 independent distilleries, which work exclusively for Martell. The aging takes place exclusively in Tronçais oak barrels with a volume of 340 liters. The most important variants of the large product range are the VSOP "Medaillon" (since 1831), the Prestige Cognac "Cordon Bleu" (since 1912), the Napoleon "Special Reserve" and, as the most recent creation, "Martell Noblige". The top products are the XO "Suprême" (large proportion from the Paradis ), the "Classique de Martell" (with distillates aged up to 50 years) and the absolute figurehead "L'Or de J&F Martell". The latter is an assembly of the best distillates from Paradise. This exquisite cognac, which is only produced in small quantities, is filled in a carafe, the top and top of which are made of a film with a layer of 24-carat gold. Martell cognac has a special connection to the mysterious “ Poe Toaster ".

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