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The origin of the company, which is one of the oldest cognac houses, goes back to the British brand of spirits, Jacques Roux. His descendant Rachel Lallemand was the second wife of Jean Martell, who founded the company in 1715 and consequently his products as a synonym for cognac made. From the middle of the 19th century, the company was taken over by the married family Firino. This expanded the company to one of the largest companies in France. In 1922, the two cognac companies put Hennessy and Martell established a joint prize for young brandies and shared the world market (Hennessy in the US and Martell in the Far East). Martell was led by the family in eight generations. In 1988, Martell was taken over by the Seagram Group, but Martell's president was still a member of the founding family, M. Patrick Firino-Martell. Since 2002, however, the company is now part of the French beverage multinational Pernod Ricard,

The property in the Cognac region covers 270 hectares of vineyards, but only covers a production requirement of almost 5%. The remainder of the grapes are supplied by 2,300 winegrowers from the areas of Grande Champagne, Petite Champagne, Bordieres and Fins Bois. The processing then takes place in the own and in 13 exclusively working for Martell, independent 13 distilleries. The aging takes place exclusively in Tronçais oak barrels with 340 liters content. The most important variants of the large product range are the VSOP "Medallion" (since 1831), the Prestige Cognac "Cordon Bleu" (since 1912), the Napoleon "Special Reserve" and as the youngest creation "Martell Noblige". The top products are the XO "Suprême" (large portion from the Paradis ), the "Classique de Martell" (with distillates aged up to 50 years) and the absolute figurehead "L'Or de J & F Martell". The latter is an assemblage of the best distillates from the Paradis. This exquisite cognac, produced only in small quantities, is bottled in a carafe with a top and closure made of a film with a layer of 24-carat gold. The Martell Cognac has a special relation to the mysterious " Poe Toaster ".

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