The origin of the famous Italian company in Turin (Piedmont) dates back to 1847, when four businessmen founded the company "Distilleria Nationale di Spirito di Vino". One of the four was Carlo Agnelli of the Fiat dynasty. There were wines, liqueurs and other alcoholic beverages. In 1863, three employees of the company acquired larger shares. These were the sales representative Alessandro Martini (1812-1905), the accountant Teofilo Sola (+1879) and the winemaker and herbal specialist Luigi Rossi. They reorganized the company and named them "Martini, Sola and Cia". Turin was founded in 1786 by Antonio Benedetto Carpano (1764 -1815) so to speak the wormwood invented and by his nephew as successor the famous brand Punt e Mes created. Luigi Rossi subsequently developed his own vermouth recipe and is the actual inventor of the Martini brand.
The company began exporting overseas, making its brands known worldwide. As a result, branches were established in Spain, France, Argentina, Romania, England and the USA. Sparkling wine was already being produced at this time. After the death of Sola in 1879 the company was renamed to "Martini & Rossi", but on the bottle labels stood until the 1950s "Successor of Martini, Sola and Co." In 1900, Cesare, Enrico, Ernesto and Teofilo Rossi (Sons of Luigi Rossi) the company. After the death of Alessandro Martini in 1905, the company shares were fully owned by the Rossi family.
In 1922, the name "Martini" was registered as an internationally protected brand name. Even in the third generation, which took over the helm in the 1930s, the company remained in family ownership. In 1977, the multinational group "General Beverage Corporation" was founded, in 1993 a merger with the company Bacardi to Bacardi-Martini Limited, In the long company history, the products won countless medals at competitions and world exhibitions. The first, since 1863 produced vermouth brands were "Martini Rosso", the reddish-brown coloring by caramel sugar receives and the "Martini Rosé", which is the only Martiniwermut blended not only from white, but also red wines.
It was not until much later that the "Martini Extra Dry" presented for the New Year's Eve celebration in 1900 and the "Martini Bianco" produced since 1910 followed. The youngest brands are "Martini Ambrato" and "Martini Rubino". The basis of all brands are dry wines from the regions of Romagna, Puglia and Sicily, they account for at least 75% share according to the Italian law for the production of vermouth. These are added to an essence of over 50 herbs and spices, sugar and alcohol. After a special clarification and a long maturation period, the vermouth is bottled. Since the beginning of the 19th century, the bottling plant is in Pessione. The martini vermouth must not (as is often the case) with the Martini Cocktail may be confused. In this can be used any vermouth brand (but of course Martini).
Today is Martini & Rossi before Cinzano The world leader in the production of wormwood in terms of volume, around 250 million bottles are sold each year. The company also controls the French vermouth house Noilly Prat, But it also produces large quantities of wines and sparkling wines, with the grapes from about 400 contract growers are delivered. Important sparkling wine products are DOCG Asti Spumante and DOC Prosecco, The company also owns some large wineries in northern Italy. It has also been extremely active as a sponsor of sporting events, art and culture since the 1930s. The inventor of the sports sponsorship is the founding grandson and longtime head of the company Theo Rossi, who himself won a gold medal in four-man bobsleigh at the 1932 Olympic Games in Lake Placid (New York State). Car racing since Hockenheim 1968 supported, the entry into the Formula 1 was then in 1972 with the team "Tecno". In the meantime, Martini & Rossi has withdrawn from Formula 1 sponsorship.