Colloquial term (including discounter wine, supermarket wine, industrial wine) for wines that are usually produced in very large quantities and often have a low price level. They are produced by large-scale producers exclusively for supermarkets and large retail chains or discounters, often with their own brand names for certain consumer groups, and marketed under a special label of the houses. The term has no legal meaning and is also not clear. It does not mean inevitably or in any case a poor or poor wine quality. In the worst case, these are wines for quick enjoyment, the causes of which are inferior in poor quality Ground- and climatic conditions, reduce quality varieties, mass earnings from so-called mass media, and above all the deliberately simply chosen type of winemaking lie. Such may not be in bottles bottled, but in larger containers than bulk wine marketed. Simple bulk wines are often in Tetra pack (Europe) or Bag-in-Boxes (New World) bottled. The term house wine has a similar meaning in terms of quality.
But it can be quite appealing wines, but usually without a special taste experience. By appropriate methods such as beautiful or Spinning cone column as well as specially added overseas flavoringmedium they often have the same flavor regardless of by year of specific Influence on. That's why they tend to be pejorative rather than Coca-Cola wines designated. Especially from the big wineries in the USA such as Bronco Wine Company or Gallo they are produced in huge quantities using industrial techniques. These in particular work according to industrial aspects such as the use of machines (e.g. vintage ) and standardized processes (in winemaking). Also one produced in large quantities brand wine can optionally be called a bulk wine. There are two European examples Amselfelder (Kosovo) and Liebfraumilch (Germany).