The next to the port wine most famous and most exported brand wine in Portugal and also one of the most successful in the world. The family Guedes owned in the region Douro in the north of Portugal a winery for Vinho Verde, In 1942, Fernando van Zeller-Guedes founded today's largest Portuguese wine-growing company Sogrape and created the Mateus Rosé. He then came (two years later than the competition product Lancer ) after the Second World War on the market. The name Mateus derives from the eponymous castle at Vila Real, near which cell-guedes built a new cellar. The right for the name use and picture of the castle at label was purchased by the castle owner with a one-off payment (if the owner had guessed the sales volumes at that time, he would certainly have insisted on a paragraph license).
Following the then in Portugal and Brazil popular Vinho Verde wines, the Mateus was first as foaming Rose developed. This one is made of red and white varieties like Baga, Bastardo ( Trousseau Noir ) and Tinta Pinheira ( Rufete ) from all over northern Portugal blended, a little sweetened and with carbonic acid added. Later, a white version was also created. The Mateus Rosé is in a Bocksbeutel similar Bottle bottled. The wine developed until the early 1980s, the most successful wine in Portugal. Since 1942, more than a billion bottles have been sold. It is still produced in Vila Real, but the majority in Anadia in the region Bairrada where Sogrape also owns a large winery.