The next to that port wine most famous and most exported brand wine in Portugal and also one of the most successful in the world. The Guedes family owned in the region Douro in the north of Portugal a winery for Vinho Verde, In 1942, Fernando van Zeller-Guedes founded what is now the largest Portuguese wine company Sogrape and created the Mateus Rosé. He then came (two years later than the competitor product Lancer ) after the Second World War. The name Mateus derives from the castle of the same name at Vila Real, near which a new winery was built by Cell-Guedes. The right to use the name and image of the castle on label was acquired by the owner of the castle with a one-off payment (if the owner had known at that time the sales volumes, he would have insisted on a sales license).
In line with the Vinho Verde wines that were popular in Portugal and Brazil at the time, the Mateus was first considered to be foaming Rose developed. This is made from red and white varieties like Baga, Bastardo ( Trousseau Noir ) and Tinta Pinheira ( Rufete ) from all over Northern Portugal, a little sweetened and with carbonic acid added. Later, a white version was also created. The Mateus Rosé comes in one Bocksbeutel similar Bottled. The wine developed into the most successful wine in Portugal until the early 1980s. More than a billion bottles have been sold since 1942. It is still produced in Vila Real, but the majority in Anadia in the region Bairrada, where Sogrape also has a large winery.