The Austrian wine company headquartered in Wörgl (Tyrol) was founded in 1926 by Alois and Anna Morandell. Today it is run by the third generation of Kommerzialrat Peter and Mag. Rudolf Morandell and is still 100% family owned. Christoph and Mario Morandell, the future managing directors, have been working in leading positions in the company for many years. Thus, the continued existence of the family business is also secured in the fourth generation. For almost a century, the company has been engaged in intensive trade relations with the most prestigious wineries in Europe. It also bottled wines themselves. In 1948 Morandell became one of the first Austrian wine houses in the export business. In 1955 the import of beer specialties from Czechoslovakia (Budweiser, Pilsner, Urquell) and Germany (Löwenbräu) started and in 1986 Bierimport GmbH was founded. A total of 200 employees work at several locations in Austria.
In 1988 VINORAMA Weinversand GmbH was founded as a 100% subsidiary. In 2011, DI Johannes Fiala took over the sales management. The Weinversand addresses itself to the final consumer with an extensive assortment of approximately 2.000 wines and looks after private wine friends as well as companies, which are not resellers. The focus is on wines from Austria, Italy and Spain, as well as wines from other European countries and overseas. In addition, selected olive oils, grappe and brandies, as well as wine accessories and gift combinations are marketed. Furthermore, various services such as Classic events (tastings with winemakers in different places in Austria), Vinarien (exquisite toque menus in connection with first-class wines in special locations) and summit events (tastings on the mountain) are offered.