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The "Naturland - Association for Natural Agriculture eV" with headquarters in the municipality of Graefelding near Munich (Bavaria, Germany) was founded in 1982 with the aim of ecological To promote agriculture. He has also been involved internationally since 1986. Meanwhile, the tasks include the areas of ecological food production, ecological forest use and aquaculture, social and fair guidelines, as well as textile production and cosmetics.

The purpose is to protect the environment and preserve the natural foundations of life through a natural economy in all areas of agriculture (and thus also viticulture) without the use of Genetic Engineering through 100% ecological and fair agriculture worldwide.

The farmers and processing companies certified by Naturland must work or produce in accordance with the Naturland guidelines. The consumer is guaranteed security for the purchased organic products. The standards are stricter than the legal requirements of the EU Organic Regulation, Since 2005 there have been additional social guidelines at Naturland, with which the social conditions of the employees involved in the production and processing of the products are also checked as part of the certification.

All guidelines apply to the manufacturer as well as to the processing of all products and are regularly checked. The guidelines are based on a holistic, system-oriented approach and must be adhered to seamlessly from the producer to the retail store. If the test is positive, the products are allowed to carry the Naturland organic seal (three stylized green leaves that form an "N"). Since 2010, fair certification has also been offered to become a “Naturland Fair Partner”.

Naturland is divided into a federal association and regional offices in all German federal states. In 2019 there were around 3,700 Naturland farms in Germany and around 65,000 farmers in 58 countries around the world who cultivated around 400,000 hectares. The association is from the IFOAM (International Federation of Organic Agriculture Movements) and other important associations. In 1993 a cooperation agreement with the VDP (Verband deutscher Prädikatsweingüter) completed and a "Naturland Wine Association" founded. See also under regarding viticulture Organic viticulture and Biowein,

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