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The "Naturland - Association for natural agriculture" with headquarters in the municipality Gräfelding near Munich (Bavaria, Germany) was founded in 1982 with the aim of the ecological To promote agriculture. Since 1986, he has also been involved internationally. Meanwhile, the tasks include the areas of organic food production, ecological forest use and aquaculture, social and fair policies, as well as textile manufacturing and cosmetics.

The purpose is the protection of the environment and the preservation of natural resources through a natural way of farming in all areas of agriculture (and thus viticulture) without the use of Genetic Engineering through a worldwide 100% ecological and fair agriculture.

Naturland certified farmers and processing companies have to work or produce according to the Naturland guidelines. The consumer is granted security for the purchased organic products. The standards are stricter than the legal requirements of EU Organic Regulation, Since 2005, there have been additional social guidelines at Naturland, which also validate the social conditions of the employees involved in the production and processing of the products.

All guidelines apply to the manufacturers as well as to the processing of all products and are checked regularly. The guidelines are based on a holistic system-oriented approach and must be complied with completely from the producer to the point of sale in the shops. If the result of the test is positive, the products may bear the Naturland Bio-Seal (three stylized green leaves forming an "N"). Since 2010, a fair certification has also been offered to become a "Naturland Fair Partner".

Naturland is divided into a federal association and regional offices in all German federal states. In 2019 there were about 3,700 natural farms in Germany, as well as around 65,000 farmers in 58 countries, who cultivated around 400,000 hectares of land. The association is from the IFOAM (International Federation of Organic Agriculture Movements) and other major associations accredited. In 1993, a cooperation agreement was signed with the VDP (Association of German Prädikatsweingüter) and founded a "Naturland wine trade association". See regarding viticulture also under Organic viticulture and Biowein,

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