This winery is one of the largest in Argentina (and the world). The headquarters are located in Coquimbito near the Andes about 20 kilometres from the provincial capital Mendoza in the wine-growing region of the same name. In 2002, the majority of shares were taken over by DLJ (US investment bank Donaldson, Lufkin & Jenrette) (previously 75% belonged to Luis Alfredo Pulenta). The vineyards cover 3,200 hectares. Almost one million hectolitres of wine are produced annually. The company owns several wineries and cellars in the provinces of Mendoza and San Juan. Besides Peñaflor (the parent company), these are Andean Vineyards, Michel Torino (in Cafayate/Salta, with ecological, environmentally friendly cultivation methods), Santa Ana (in Guaymallen/Mendoza) and the very well-known Trapiche winery.
However, most of the grapes or wine (in the form of grape must or young wine) is bought up by wineries and winegrowers' cooperatives. About one tenth of Argentina's grape volume is processed by this company into wine, grape juice and RCGM (rectified grape must concentrate). In addition, mineral water, fruit juices and various foodstuffs are also produced. There is a huge wine portfolio ranging from simple wines to absolute top products such as from the Trapiche company mentioned above. The main business, however, is simple bulk wines for domestic consumption. In addition, large quantities of light red country wine "Vino de mesa" are produced from the indigenous grape varieties Cereza, Criolla Chica and Criolla Grande.
