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Pernod Ricard

Giant French wine and spirits multi behind the US multi Diageo in second place. The origin of the company lies in the world's best known Aniseed spirit, The basis for this is called the star anise fruit of the Badianen tree, in the border area between China and Vietnam is home. For the production of Pernod one needs the distilled ethereal oil (Anethol). From about 100 kg of the fruit one kilogram of anethole is obtained. Anethole is then mixed with many herbs, such as fennel, coriander and mint, and distilled again to achieve absolute purity. The finished essence is then added with sugar, water and trihydric distilled alcohol. In France, spirits distilled from various raw materials and then spiced with anise are called "aniseed". Spirits produced from the raw material anise are called Pastis, These are Pastis 51 (produced since 1951) and Ricard.

Inventor of Pernod is the French-born Dr. Ordinaire, who emigrated to Switzerland during the French Revolution. With the help of wormwood, Fennel and anise He developed a recipe for an invigorating aniseed drink. In 1797 he sold it to a certain Major Dubied, who then founded an industrial absinthe distillery in Switzerland with his son-in-law Henri-Louis Pernod (1776-1851). The drink became immensely popular and became world famous under the new brand name Pernod. Henri-Louis Pernod founded in 1805 a second distillery in Pontalier and the company Pernod Fils. Its absolute heyday saw the Pernod in the mid-19th century. However, he still contained at that time absinthe and had a high alcohol content of 65 to 75% vol. In this form became a cult drink among the artists of France.

These also developed a famous absinthe ritual. A Pernod filled glass was filled with water poured over a perforated spoon with a piece of sugar on it. The mixture became popular under the name "La fair verte" (Green Fairy). When mixed with water arises as with all Anisgetränken a milky discoloration, the so-called Ouzo effect, In 1915, the manufacture and sale of Pernod became the prohibition imposed. The company had to be closed. But as early as 1920, the Pernod was legalized again, but in a much disarmed form. It could no longer be absinthe and the alcohol content was greatly reduced, today it has about 40% vol. Otherwise, the secret recipe remained secret until today. The Pernod now developed, so to speak, to the national drink of the French. He is also an important part of many cocktails,

In 1975, the merger of two French Pastis empires Pernod and Ricard took place. Headquartered in Paris, strongholds around the world have been acquired through the acquisition of numerous companies and brands. The beginning took place in 1989 with the purchase of the Australian company Orlando with the famous brand wine Jacob's Creek. In connection with this, a number of other Australian wineries or brands were incorporated. These are, for example, Carrington, Coolabah, Gramp's, Morris, Poets Corner, Plantaganet, Richmond Grove, Wickham Hill and Wyndham. Finally in 2005 the British competitor Allied Domecq € 10.7 billion bought. Among other things, this was the New Zealand multi Montana and thus more New Zealand wineries or brands added. These are, for example, Church Road, Corbans, Framingham, Lindauer, Longridge, Saints, Stoneleigh, Tamaki and Triple Bank. Some of these businesses only exist as brands because production has been concentrated in fewer locations.

The wine portfolio still counts Domecq Bodegas (12 wineries in Spain), Balbi, Etchart and Graffigna (Argentina), Almaden (Brazil), Georgia Wine & Spirits (Georgia), as well as Long Mountain (South Africa). In the wake of the destruction of Allied Domecq were also the brand Domecq, as well as the numerous Domecq sherry and brandy brands. At the beginning of 2008, the sherry and brandy brands were sold to the Spanish beverage multinationals Osborne sold; however, the Domecq brand is still owned by Pernod Ricard. The estate also includes the two champagne brands spunk and Perrier-Jouët, For the Port Wine and Sherry brand Sandeman (Sogrape) there is the worldwide distribution law.

In 1988, the Multi Irish Distillers was produced with all the Irish producing at that time whiskey Bought distilleries. It continued with the Armenian brandy Yerevan Brandy Company 1998 and the Seaglam spirits division in 2001. The empire also includes a wide range of major liquor and liqueur brands. These include Ballantines, Beefeater, Becherovka, Byrrh, Chivas Regal, Clan Campbell, Dubonnet, Four Roses, Glendronach, Grappa Fior di Vite, Havana Club, Hiram Walker, Jameson, Janeiro Cachaça, Kahlua, Malibu, Martell, Olmeca, Pernod, Ramazzotti, Ricard, Seagram's, Stolichnaya, Tia Maria and Wild Turkey. In 2010, the giant corporation employed more than 18,000 people worldwide, with a turnover of € 3.8 billion. See also below globalization and largest wine companies in the world,

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