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Pernod Ricard

Huge French wine and spirits multi, behind the US multi Diageo is in second place. The picture shows the head office in Paris. The origin of the company lies in the well-known Anise liquor. The basis for this is the fruit of the Badianen tree, which is called star anise and which is in the border area between China and Vietnam is at home. To make Pernod you need the essential oil (anethole) distilled from it. One kilogram of anethole is obtained from about 100 kg of the fruit. Anethole is then mixed with various herbs, such as fennel, coriander and mint, and distilled again to achieve absolute purity. The finished essence is then mixed with sugar, water and triple distilled alcohol. In France, spirits distilled from various raw materials and then seasoned with anise are referred to as "aniseed". Spirits produced from the raw material anise are called Pastis. These are Pastis 51 (produced since 1951) and Ricard.

Pernod Ricard - Head Office Paris and Pernod bottle

The inventor of the Pernod is the French-born Dr. Ordinaire who emigrated to Switzerland during the French Revolution. With the help of Wormwood, Fennel and anise he developed a recipe for an invigorating anise drink. In 1797 he sold it to a certain Major Dubied, who then founded an industrial absinthe distillery in Switzerland with his son-in-law Henri-Louis Pernod (1776-1851). The drink became immensely popular and became world famous under the new brand name Pernod. Henri-Louis Pernod founded a second distillery in Pontalier in 1805 and the company Pernod Fils. The Pernod had its absolute heyday in the middle of the 19th century. At that time, however, it still contained absinthe and had a high alcohol content of 65 to 75% vol. In this form it became a cult drink among the artists of France.

They also developed a famous absinthe ritual. A glass filled with Pernod was filled with water poured over a perforated spoon with a piece of sugar on it. The mixture became popular under the name "La fee verte" (green fairy). When mixed with water, as with all Aniseed drinks a milky discoloration, the so-called Louche effect. In 1915 the manufacture and sale of Pernod became the prohibition imposed. The company had to be closed. But as early as 1920, the Pernod was legalized again, albeit in a strongly defused form. It was no longer allowed to contain absinthe and the alcohol content was greatly reduced, today it is around 40% vol. Otherwise, the original secret recipe has been preserved to this day. The Pernod developed into the French national drink, so to speak. It is also an important part of many Cocktails.

In 1975 the two French pastis empires Pernod and Ricard merged. The head office is in Paris, but bases have been added around the world through the purchase of numerous companies and brands. It started in 1989 with the purchase of the Australian company Orlando with the famous branded wine Jacob's Creek. In connection with this, a number of other Australian wineries and brands were incorporated. These are for example Carrington, Coolabah, Gramp's, Morris, Poets Corner, Plantaganet, Richmond Grove, Wickham Hill and Wyndham. Finally, the British competitor became 2005 Allied Domecq bought up by € 10.7 billion. Among other things, this brought the New Zealand Multi Montana and with it other New Zealand wineries or brands. For example, Church Road, Corbans, Framingham, Lindauer, Longridge, Saints, Stoneleigh, Tamaki and Triplebank. Some of these companies only exist more than brands because production has been concentrated in fewer locations.

Pernod Ricard - various spirits brands

The wine portfolio still includes Domecq Bodegas (12 wineries in Spain), Balbi, Etchart and Graffigna (Argentina), Almaden (Brazil), Georgia Wine & Spirits (Georgia) and Long Mountain (South Africa). In the wake of the smashing of Allied Domecq, the brand also became Domecq, as well as the numerous Domecq sherry and brandy brands. In early 2008, the sherry and brandy brands became part of the Spanish beverage multinationals Osborne sold; however, the Domecq brand remains in the possession of Pernod Ricard. The two champagne brands are also owned Spunk and Perrier-Jouët. For the port wine and sherry brand Sandeman (Sogrape) there is worldwide distribution law.

In 1988 the Multi Irish Distillers with all the Irish producing at that time whiskey -Bought distilleries. It continued with the Armenian brandy factory Yerevan Brandy Company 1998 and the spirits division of Seagram 2001. The empire also includes a large range of important spirits and liqueur brands. These include Ballantines, Beefeater, Becherovka, Byrrh, Chivas Regal, Clan Campbell, Dubonnet, Four Roses, Glendronach, Grappa Fior di Vite, Havana Club, Hiram Walker, Jameson, Janeiro Cachaça, Kahlua, Malibu, Martell, Olmeca, Pernod, Ramazzotti, Ricard, Seagram's, Stolichnaya, Tia Maria and Wild Turkey. In 2010, the giant group had over 18,000 employees worldwide, with a sales volume of € 3.8 billion. See also under globalization and largest wine companies in the world.

Head Office: By Tangopaso - Own work, Public Domain, Link
Pernod bottle: By Peng - Own work, CC BY-SA 3.0 , Link
Liquor brands: Pernod

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