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The largest wine encyclopedia in the world

22.769 Keywords • 48.564 Synonyms • 5.298 Translations • 7.910 Pronunciations • 150.731 Cross-references

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piccolo

Colloquial name (also Piccolo = Italian for "little one") for "small" champagne bottles with a volume of 0.2 or 0.25 liters. In Austria, this is also a name for a waiter apprentice. Bottles of such size were known around 1900 as "quart" (quarter bottle) and were used for the "Medicinal-Sect", which was sold in pharmacies. In the early 1930s, the German sparkling wine factory was founded Henkell used this bottle with the Germanized name (k instead of c) for the brand "Henkell Trocken" in connection with a small, nimble waiter as a word mark designed by Fred Overbeck, which was then protected as a registered trademark from 1935. Similarly, the German sparkling wine Kessler used from 1904 for their advertising a designed by Simplicissimus graphic artist Josef Benedikt Engl (1867-1907) trademark with two small waiters who hurry up with a champagne cooler. From the 1920s, the original advertising motif became the trademark of Kessler. However, the name "Pikkolo" in the context of sparkling wine is reserved for Henkell. See also below bottles and wine vessels,

Henkell - piccolo - advertising

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