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piccolo

Colloquial term for "small" champagne bottles with a volume of 0.2 or 0.25 liters. In Austria and Germany, "Piccolo" (Italian for "little one") is also a term for an apprentice waiter. Bottles of this size were also known as "quart" (quarter bottle) around 1900 and were used for the "Medicinal-Sect" sold in pharmacies. At the beginning of the 1930s was the German sparkling wine producer Henkell this bottle with the Germanized name (k instead of c) for the brand "Henkell Trocken" in connection with a small, nimble waiter was used as a word and figurative mark designed by Fred Overbeck, which was then protected as a registered trademark from 1935. From 1904, the German sparkling wine producer Kessler also used a trademark designed by Simplicissimus graphic designer Josef Benedikt Engl (1867–1907) with two small waiters hurrying over with a champagne cooler. From the 1920s onwards, the original advertising motif became Kessler's trademark. However, the name "piccolo" in connection with sparkling wine is reserved for the Henkell company. See also under bottles and wine vessels,

Henkell - Pikkolo - advertising

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