Piccolo

Colloquial term for "small" sparkling wine bottles with a volume of 0.2 or even 0.25 litres. In Austria and Germany, "Piccolo" (Italian for "small") is also a term for a waiter's apprentice. Bottles of this size were also known as "Quart" (quarter bottle) around 1900 and were used for the "Medicinal-Sect" sold in pharmacies. At the beginning of the 1930s, the German sparkling wine producer Henkell used this bottle with the German name (k instead of c) for the brand "Henkell Trocken" in connection with a small, nimble waiter as a word/figurative mark designed by Fred Overbeck, which was then protected as a registered trademark from 1935 onwards. Similarly, from 1904, the German sparkling wine producer Kessler used a trademark designed by the Simplicissimus graphic artist Josef Benedikt Engl (1867-1907) for its advertising, with two small waiters hurrying up with a champagne cooler. From the 1920s onwards, the original advertising motif became Kessler's trademark. However, the name "Pikkolo" in connection with sparkling wine is reserved for the Henkell company. See also under Bottles and Wine Vessels.

Henkell - Pikkolo - Werbung

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Piccolo

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