The traditional winery "FX Pichler" is located in the municipality Oberloiben in the Lower Austrian wine region Wachau, It is one of the most famous and renowned wine addresses in Austria, The company was founded in 1898 by Franz Pichler (* 1908), who in 1928 selected especially small-berry, extract-rich Grüner Veltliner. From the year 1971, the company was run by Franz Xaver Pichler (* 1941), who is regarded as a "doyen" and absolute top enologist in the Austrian white wine scene. Today he is led by son Lucas and his wife Johanna in the fifth generation of the family.
The vineyards cover 20 hectares of vineyards in the vineyards hollerin and Kellerberg ( Dürnstein ), such as Ms. Weingarten, Monastery set, Loibenberg, Oberhauser and Steinertal (Loiben). They are with the white wine varieties Green Valtellina (50%), Riesling (48%) and Sauvignon Blanc (2%). The uncompromisingly practiced quality criteria are strict yield restriction and careful hand-picked only physiologically mature and healthy grapes. Most of the wines are marketed under the Ried name. In special years, small amounts of readings are produced under "M" (for "monumental"). The premium wines include Grüner Veltliner emerald Kellerberg, Riesling emerald Kellerberg and (which also refers to the "infinite" departure) Riesling emerald infinity. The winery is a member of Vinea Wachau Nobilis Districtus,