International wine company based in Burg Layen (Rümmelsheim) in Rheinland-Pfalz, The family Pieroth is already mentioned since the year 1675 and operates at Bingen in the growing area Near also a private winery. In 1906 Ferdinand Pieroth called in his diary viticulture as the main source of income of his farm. His son Philipp Ferdinand Pieroth filled wine in 1926 for the first time in the history of the house bottles from. The winery is run today by Katharina Pieroth. The vineyards cover 25 hectares of vineyards in the individual layers Goldloch and Pittermännchen (Dorsheim) Pittersberg (Muenster), Schlossberg (Castle Layen) and in sole ownership Römerberg (Bingerbrück).
In 1953, the brothers Kuno and Elmar Pieroth developed a completely new kind of wine marketing. They started by offering their wines directly to the customer in the form of a tasting at home. Pieroth was the first winery in Germany who sold his wines through direct sales. In 1985 the company was in the wine scandal involved in crying the antifreeze glycol was buried. Due to high sales losses she was close to bankruptcy. Therefore the name was changed to "WIV Wein International AG". In 2018, however, the company returned to its roots and renamed Pieroth again. The core business today is the distribution of cry. sects and spirits directly to the end user.
There are around 2,500 employees worldwide working in many independent companies in 10 countries. There are own wineries and wineries in Germany. France. Hungary and Australia, In Germany there is next to the direct wine consultation suburb with 350 wine consultants also an online shop and about 20 wine stores (Pieroth Retail GmbH). Wine tasting events and wine adventure tours are also organized. Every year around 26.5 million bottles of wine are sold. The company is still owned by the founding family, which is represented by Johannes Pieroth and Andreas Pieroth in the boards of the family council and supervisory board.