As the inventor of wormwood applies to Antonio Benedetto Carpano (1751-1815). He worked in a liquor store in Turin (Piedmont) on Piazza Castello, near the Turin Stock Exchange. Here he created a new drink in 1786. He mixed selected wines with an alcoholic extract of wormwood and other herbs. According to the custom at the time, he filtered this through a fine-mesh linen cloth and called the drink "wormwood". His name was inspired by a German wine flavored with wormwood herbs. He therefore deserves the honor of inventing wormwood (at least Italian), although at around the same time Frenchman Joseph Noilly also created a similar drink, which is now sold under the brand name Noilly Prat is famous.
The "Carpano Punt e Mes" brand was created later in the second family generation. There are several legendary stories about the origin of the name. According to the official version, stockbrokers discussed their work in Carpanos Bar in 1870. One of them ordered a vermouth cocktail with the Piedmontese term "un punt e Mes" (literally "one point and a half", meaning one and a half exchange points). The order was implemented with a portion of Carpano's sweet (red) wormwood mixed with half a portion of "cinchona", a bitter from the Chinese bark tree. As a result, the order was only made using gestures. The waiter was informed of this by lifting the thumb (one point) and then drawing a horizontal line in the air (half point). The new drink quickly became successful and the brand became world famous.
The basis for the brown-colored, bittersweet wormwood is one Cuvée made from high quality Italian wines. These are with a alcohol Enriched extract from over 50 herbs and spices, so to speak gespritet and flavored, The drink has one alcohol content of 16% vol. It is served ice-cold "on the rocks" with the addition of an orange slice and possibly with a splash of soda. Punt e Mes is also ideal for mixing cocktails and long drinks. The Milanese company Fratelli Branca Distillerie (including Fernet-Branca), founded in 1845, acquired the Carpano house and the Punt e Mes brand from the Carpano family in 1982.