DOC area (also Piceno) for reds in the Italian region Brands, It covers between the Adriatic coast and the Apennines a vast area with approximately 4,800 hectares of vineyards in numerous municipalities of the four provinces of Ancona, Ascoli Piceno, Fermo and Macerata, excluding the production zone for the DOC area Rosso Conero, The relatively small Superiore area includes a southern part with the municipalities Acquaviva Picena, Appignano, Ascoli Piceno, Castel di Lama, Castorano, Colli del Tronto, Cossignano, Grottammare, Monsampolo del Tronto, Monteprandone, Offida, Ripatransone, San Benedetto del Tronto and Spinetoli in the province of Ascoli Piceno. The red wine from this area is considered the successor of the universal scholar Pliny the Elder (23-79) ancient wine Hadrianum.
The Rosso Piceno (also called Novello ) is made from the varieties Montepulciano (35-85%), Sangiovese (15-50%) and other approved varieties (max 15%). The Rosso Piceno Superiore needs a higher alcohol content with at least 11.5% vol and have a maturation period of at least 12 months. The pure-bred Rosso Piceno Sangiovese must contain at least 85% Sangiovese.