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The wine production company Rouvinez Vins in Sierre (Siders) in the Swiss canton Wallis was founded in 1946 by Bernard Rouvinez, the first winery was built in 1947. Today it is managed by its two sons Jean-Bernard and Dominique Rouvinez. These expanded the company by buying vineyards and wine companies. The estate includes several large vineyards (Domaines) in central Valais, such as Crêta-Plan near Sierre, Géronde (the parent), Lichten and Noble Contrée. In 1998 the large wine production company Caves Orsat taken over in Martigny. The Rouvinez family has held 50% of the shares in the wine trading company since 2003 Imesch, It becomes environmentally friendly viticulture with integrated crop protection practiced.

The own vineyards along the Rhone cover 35 hectares. The autochthonous Valais grape varieties such as Cornalin d'Aoste (Humagne Rouge), Cornalin du Valais and Petite Arvine are particularly well cared for. Other varieties are Chardonnay, Chasselas, Ermitage (Marsanne), Gamay, Johannisberg (Silvaner), Malvoisie (Pinot Gris), Pinot Noir (only planted in the Géronde headquarters) and Syrah. Of course, the traditional Valais wines Dole (Pinot Noir, Gamay) and Fendant (Chasselas). The family is considered a pioneer in the Valais for assemblages. The flagships are the cuvées "La Trémaille" (white wine from Petite Arvine and Chardonnay), "Le Tourmentin" (red wine from Pinot Noir, Humagne Rouge and Syrah) and the noble sweet specialty "Les Grains Nobles" (from Marsanne, Pinot Gris) and Petite Arvine). The wines are regularly rated highly in national and international competitions.

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