The wine production company Rouvinez Vins in Sierre (Siders) in the Swiss canton of
Valais was founded in 1946 by Bernard Rouvinez, the first winery was built in 1947. Today it is managed by his two sons Jean-Bernard and Dominique Rouvinez. They expanded the business by purchasing vineyards and wine companies. The estate includes several large vineyards (domaines) in central Valais, such as Crêta-Plan near Sierre, Géronde (the ancestral property), Lichten and Noble Contrée. In 1998, the large wine production company Caves
Orsat in Martigny was taken over. Since 2003, the Rouvinez family owns 50% of the shares of the wine trading company
Imesch. Environmentally friendly viticulture with
integrated plant protection is practised.
Its own vineyards along the Rhône cover 35 hectares. The autochthonous Valais grape varieties such as Cornalin d'Aoste (Humagne Rouge), Cornalin du Valais and Petite Arvine are particularly well looked after. Other varieties are Chardonnay, Chasselas, Ermitage (Marsanne), Gamay, Johannisberg (Silvaner), Malvoisie (Pinot Gris), Pinot Noir (exclusively planted at the Géronde headquarters) and Syrah. Naturally, the traditional Valais wines
Dôle (Pinot Noir, Gamay) and
Fendant (Chasselas) are produced. The family is considered a pioneer in Valais for assemblages. Flagship wines are the cuvées "La Trémaille" (white wine from Petite Arvine and Chardonnay), "Le Tourmentin" (red wine from Pinot Noir, Humagne Rouge and Syrah) and the noble sweet speciality "Les Grains Nobles" (from Marsanne, Pinot Gris and Petite Arvine). The wines are regularly highly rated in national and international competitions.
