The native Frenchman André Louis Simon (1877-1970) was one of the most influential English wine dealer and with over 100 books one of the most diligent wine authors. He lived in England from the age of 17, but always remained a French citizen. The author Hugh Johnson calls him the "charismatic leader of English wine trade from the first half of the 20th century". At 17, he was sent to Southampton in 1994 to learn English. In 1902 he became the London agent for the champagne house Pommery & Greno ordered. He wrote his first book "The History of the Champagne Trade in England," which was published in installments in the magazine "Wine Trade Review". In 1908 he founded with friends the "Wine Trade Club", where organized tastings and lectures on wine topics were held. This club is considered a forerunner of the 45 years later founded Masters of Wine,
In October 1931 Simon organized a dinner in honor of George Saintsbury (1845-1933), author of the classic "Notes on a Cellar Book". From this meeting evolved the still existing "Saintsbury Club", in which Simon acted as the first treasurer and winemaker. In 1933 he founded the International Wine & Food Society, was its first president and publisher of the magazine "Wine and Food" (successor was friend Hugh Johnson ). After the end of the prohibition In 1933, Simon made his first trip to North America in 1933 and founded an IWFS office in New York. As early as 1932, the collaboration with Pommery had ended. About the profession of a champagne merchant he wrote: He has to be a good blender rather than a salesman, can not be a teetotaler or drunkard and has to go every day champagne can drink without being fed or addicted to it.
Michael Broadbent described Simon as his favorite author and admired the "pure poetry of his writing". Robert Parker however, did not count to his fans and supposedly developed his 100-point scale in response to this type of writing. The best of his 104 books is the completed in 1909 three-volume work "The History of the Wine Trade in England from Roman Times to the End of the 17th Century". In 1919 he published the Bibliotheca Vinaria, a 340-page book catalog he had collected for the Wine Trade Club. Simon received numerous honors, including Officer of the French Legion of Honor and owner of the Order of the British Empire. He said that a man would die too young if he left a wine in his basement. After his demise, only two magnum bottles of claret were actually in his cellar. On the day of his 100th birthday in 1977, around 400 guests gathered in the Savoy to commemorate the Château Latour To drink in 1945, which he had left for this occasion.