The nonprofit association headquartered in the city of Bra in Piedmont in Italy was founded in 1989 by the Italian journalist Carlo Petrini (* 1949) founded, who is still president today. Since the mid-1970s he had written in magazines on the subject of "eating and drinking" and was one of the founders of Gambero Rosso and co-editor of wine guide "Vini d'Italia" and the world wine guide.
After 22 years, Slow Food Italy separated from the wine guide "Vini d'Italia" in early 2009 and handed it over to the Gambero Rosso Holding. It became their own wine guide " Slow wine “, Which first appeared in late 2010. The "Society of Friends of Barolo" founded by Petrini gave birth to the "Arcigola" association in 1986 and "Slow Food" three years later. Slow Food stands for enjoyable, conscious and regional food and is a countermovement to the trend of uniform, globalized and enjoyment-free fast food. Slow Food has now become an international association with over 100,000 members in over 150 countries on all continents.
It is a worldwide association of conscious connoisseurs and responsible consumers, around the eating and drinking culture to maintain and keep alive. Slow Food brings producers, retailers and consumers into contact, provides knowledge about the quality of food and thus makes the food market transparent. A guideline for products is the triad "Buono, pulito e giusto = good, clean and fair". Responsible agriculture and fisheries, animal welfare, traditional food trade and the preservation of the regional variety of flavors are promoted. The logo of the association is the snail as a symbol of slowness. The goal of Slow Food is: Enjoyment is the focus because everyone has a right to it. Quality takes time. The ecological, regional, sensual and aesthetic quality is a prerequisite for enjoyment. Taste is not a matter of taste, but a historical, cultural, individual, social and economic dimension that should definitely be disputed.
In addition, the association sees itself as a lobby for taste, for regionally adapted and ecological cultivation, as well as for the preservation of biodiversity and culinary cultures. Slow Food stands for products with an authentic character (regional, seasonal) that are produced and enjoyed in the traditional way. Food grown, produced, sold or consumed according to slow food criteria strengthens regional economic cycles and ties people back to their region with their eyes, ears, mouth and hands. In addition to the international umbrella organization, there are sub-organizations in many countries such as Germany (8,000 members) and Austria (800). In Convivien (table rounds) you can take part in locally organized events as a paying member (in addition to the national, national and international ones). In the meantime there are many hundreds of such round tables worldwide, which are deliberately relatively small. Over 70 books, some of which are periodical, and the magazine "Slow", which is also published in German, are published by our own publishing house.
Slow Food's range of activities has expanded enormously. The association is also the organizer of important trade fairs in the food sector such as "Cheese" in Bra and "Salone del Gusto" in Turin. Parallel to the “Salone del Gusto”, the “Terra Madre” meeting took place for the first time in 2004, at which 4600 farmers from all over the world came together under the patronage of Prince Charles. In 2006, the second meeting was expanded to include top chefs and scientists. The educational work is intensively carried out on the topics of taste formation and sensitization for regional specialties and cuisine, risks of fast food and industrially produced or modified food as well as factory farming, agricultural factories and dangers of monocultured agriculture with increased use of chemicals and increased technological expenditure. There is intensive political lobbying for consumer protection, against genetically modified food, against the use of pesticides, as well as commitment to environmental protection.
The "ark of taste" is one of the international slow food projects. Local and regional food, farm animal and crop species that do not exist on the market under the current economic conditions or that have “gone out of fashion” are to be saved from being forgotten by the ark campaign, protected from the dangers posed by industrial agriculture and the food industry and be preserved for future generations. The "passengers" of the Ark of Taste must pass a strict entrance test. It must be demonstrated that the taste quality is first class, the product has a long history, it has an identity-creating character for the region sustainable potential exhibits, as well as is actually endangered. Genetically manipulated and inappropriate animal husbandry prevent admission to the ark. To date, 1,000 foods from 50 countries have been consumed worldwide. This includes wines and grape varieties such as Heuriger wine Vienna mixed set, the Uhudlerwein and the variety Red Veltliner (Austria), the varieties Frühburgunder and Tauberschwarz (Germany), as well as the hybrid wine "Cuvée des vignes d'antan" from the variety Jacquez (France).