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South Corp

Former Australian multi based in Artarmon, New South Wales. The origin of the company lies in the founding of the small brewery "West End Brewery" by William Clark in 1859. In 1888 was created by merger with the brewery "Kent Town Brewery" and the wine and spirits trading company "Rounsevell & Simms" the "South Australian Brewing Company". In 1901, this company went public and subsequently more breweries were taken over. By taking over the strongest competitor "Walkerville Brewing Company" in 1938, the company became the largest beer producer in South Australia. However, it was well behind the market leader in the mid-1980s Foster's only in third place. A substantial part of the business activities were household appliances and water heaters (boilers). In this regard, two companies were taken over.

The entry into the wine business took place in 1984 with the purchase of the winery Seppelt, Next attempts failed but (Orlando and Lindeman's). Then in 1990, the purchase of the Penfolds Wine Group and thus also the wineries Lindeman's and Wynns $ 400 million. This achieved a third share in the Australian wine market. Due to limited expansion capacity of the brewery division, this was sold in 1992 to the beverage multi "Lion Nathan". 1993 saw the purchase of Mor-Flo Industries, a large boiler producer. The name of the company was changed in 1994 to "Southcorp". In the mid-1990s, a restructuring began with the aim of concentrating on a few core businesses such as wine production, boilers and packaging of household appliances. In 1999, the purchase of the estate James Herrick in Languedoc-Roussillon. Finally, in 2001, the Weinmulti Rosemount Estate acquired by AUD 1.5 billion. The non-wine parts were repelled until 2002 and thus wine was the only segment.

The company's investment program, coupled with the weakness of the Australian dollar, drove the company's stock price down. In January 2003 the profit was 97% lower than in the previous year. As a result, in March 2005, the company was replaced by the Australian beverage cult Foster's was taken over by AUD 3.7 billion. This had already in 2001 with the purchase of Beringer Vineyards Many Californian wineries have been brought into his possession and his wine activities have been combined under the name Beringer Blass Wine Estates. With the purchase of Southcorp, the wine division has now been renamed Foster's Wine Estates. Finally, in May 2011, the Weindivison was split off and went as a separate company Treasury Wine Estates to the stock market. See also below globalization and largest wine companies in the world,

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