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The Swiss marketing organization "Swiss Wine Communication SA" was founded in early 2004 as the successor organization to the "Association of Swiss Wine Exporters". It is the organization responsible for public relations of the "Swiss Wine Industry Association". It has the mandate to implement the goals and strategies defined by the industry association. The overarching objective of all measures is to secure one sustainable, healthy added value at all levels within the wine industry. This is brought about by an image change in the market, an acceleration of the necessary structural change within the industry and a consistent focus on the market. This is supported in particular by the following measures: Providing producers, associations and cantons with market situations. Honor, promote and improve quality. Improve access to Swiss wine in the market. Comparable institutions are in Germany DWI and in Austria ÖWM,

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