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The Swiss marketing organization "Swiss Wine Communication SA" was founded at the beginning of 2004 as the successor organization of the "Association of Swiss Wine Exporters". It is the public relations organization of the Swiss Association of Wine. It has the mandate to implement the goals and strategies set by the industry association. The overall objective of all measures is to secure a sustainable, creating healthy value at all levels within the wine industry. This is caused by an image change in the market, an acceleration of the necessary structural change within the industry and a consistent focus on the market. Specifically, this is supported by the following measures: supplying producers, associations and cantons with market situations. Rewarding, promoting and improving quality. Improve access to Swiss wine in the market. Comparable institutions are in Germany DWI and in Austria ÖWM,

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