wein.plus
Attention
You are using an old browser that may not function as expected.
For a better, safer browsing experience, please upgrade your browser.

Log in Become a Member

Trademark

trade brand (GB)

Designation (also private label) of special bottlings of wine, sparkling wine or spirits, which are produced by producers for hotels, gastronomy and trade companies (supermarkets) in mostly large quantities and provided with a special label. In doing so, certain consumer wishes or trends are taken into account and, if necessary, the products are also vinified in a special form desired by the retailer. For champagne, the protected designation is Marque d'Acheteur (MA). The big French négociants (trading houses), who produce their own brands from purchased grapes, musts or wine, are called négociant éleveur. However, the term branded wine has a completely different meaning. See also under Bordeaux wine trade, globalisation and wine trade.

Voices of our members

Hans-Georg Schwarz

As honorary chairman of the Domäne Wachau, it is the easiest and quickest way for me to access the wein.plus encyclopaedia when I have questions. The certainty of receiving well-founded and up-to-date information here makes it an indispensable guide.

Hans-Georg Schwarz
Ehrenobmann der Domäne Wachau (Wachau)

The world's largest Lexicon of wine terms.

26,384 Keywords · 46,992 Synonyms · 5,323 Translations · 31,718 Pronunciations · 202,925 Cross-references
made with by our author Norbert F. J. Tischelmayer. About the Lexicon

EVENTS NEAR YOU

PREMIUM PARTNERS