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Turning Leaf

One of the many wine brands of the California multinational Gallo; look there.

The brothers Ernest (1909-2007) and Julio Gallo (1910-1993) were the sons of Italian immigrants from the Piedmont, The father Guiseppe (Joseph) and his younger brother Michael bought wine from small wineries in the early 20th century California they resold. In the early 1920s, they acquired a small farm near Modesto (Stanislaus County in the Central Valley ) and produced during the prohibition (1920-1933) Grapes they sold. Due to debt tragedy arose, Guiseppe shot his wife first in 1933 and then himself. The two sons took over the farm and founded the E. & J. Gallo Winery. Julio was the butler and Ernest took care of the sale. The first winery was built on the site of today's huge factory in Modesto. Initially, barrel wine was produced and sold to bottlers.

It was not until 1937 that wines were produced under their own label and in 1940 the first own vines were planted. In addition, grapes were purchased. The success story began in 1957 with the mixed from white port and lemon juice and 20% alcohol content propelled "Thunderbird" targeting poor blacks. A quarter-liter cost then 60 cents. Gallo made aggressive advertising for it, for such the Fima is still known today. In 1957 alone, 32 million gallons sold. This wine is still produced today. Other successful products were the...

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